Why Blogging Doesn’t Work

Most People Have Blogging All Wrong!

blogging

You will never make money by just blogging.

Yet so many people believe that doing so is a sure fire path to riches.

I speak from experience because I once thought the very same thing.

That if I took to my blog and wrote a post everyday, it would lead to lots of traffic and money for me.

I was wrong. Very wrong.

I had to learn that my blog was a resource, a tool, that is used to educate your prospects about the products or services that you provide.

Your blog is used to generate traffic. It, in addition to other efforts, is how people find you online.

But just posting blogs alone will not result in any money for you.

The money comes from your actual products or services.

You see, your blog’s job is to be good enough to help you show up in the search engines when people search for whatever it is that you are trying to sell. And posting frequently means that you have fresh content on your site, which helps you to get found even faster.

But you don’t want to have a bunch of random blog posts. You want your blog posts to be on the topics that your potential clients and customers are looking for.

People love to use Google in their searches for information, products or services. They use Google to find a nearby hairdresser, clothing stores, people who sell Avon, virtually everything that can be bought anywhere, people get online to search for it.

Your blog helps you to position yourself so that when people are searching Google, or Bing, or Yahoo, or whomever, they will find a great article that you wrote, or an instructional video that you posted, or even a review, and they will click through to your site.

Now, the goal is that when people come to your blog and read your post, or do whatever you want them to do, that you have a call to action on your blog.

Your blog is supposed to capture leads and educate prospects.

Once the leads are captured, you can then take your prospects through the nurturing process, and your customers through the buying process.

So, if you are just writing endless posts on your blog, not even bothering to  speak to the needs of the people in your target market, then no, blogging will never work for you.

But, if you begin to write purposeful posts that show your audience that you know what their needs are and position yourself as the person that they need to be talking to, and attracting those types of people to your site, then you will notice that you will start to make money with your blog because you will start to get clients and customers who are interested in what your business has to offer.

If you want help putting together products and services that you can sell online, then I would love to help you. Click here to get started.

 

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Sandra

Sandra N. Peoples is an award-winning, bestselling author and publishing consultant. She has written over 21 novels and short stories, six of them reaching the Top 100 on Amazon in competitive categories. She conducts creative writing classes for aspiring authors, and blogs at sandranpeoples.com/blog. Sandra is a proud mom of four, and resides in Michigan.

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