You Don’t Really Get Paid To Blog
Despite What You May Have Heard, You Don’t Really Get Paid To Blog…
This will probably be one of the most controversial posts that I will write. But, there are many people who have come to believe that just because they put up a blog, that they will make money from it. The truth is, the money does not come from the blog alone. Simply putting words on a page will not magically create an income for you. But there are ways that money can be made as a result of blogging. In this post, I am going to tell you some of the ways that blogging can add to your income.
First off, in case you don’t know me, I started blogging in 2008; grew my blog to a nice sized audience, and then quit because I, like many others, didn’t really understand how to monetize my blog. I thought that just by blogging alone, I would earn money. I didn’t understand the logistics of blog monetization.
Before a dime can be made online, or even offline for that matter, traffic must be present. Traffic is the people who are going to come to your site. And, you don’t just want a bunch of random people coming to your site; you want people who are actually looking for whatever it is that you happen to be selling. Your site must offer a solution to the reader if you want them to stick around long enough to even see what you have to offer in the form of a solution for them.
Not having traffic and readers to your blog or to your website, it like having a beautiful storefront that nobody knows exists.
Before you even think about trying to get monetize your blog, you first have to be concerned with getting traffic, visitors, to your site. Visitors who are looking for what you have to offer.
Next, you need to focus on getting a good amount of traffic to your site. I mean, let’s face; one visitor to your blog is probably not going to be enough traffic to write home about. You want to get your posts in front of as many people as possible. Your focus should be on getting as many people into your virtual storefront as possible, every single day.
Not only do you need to send good traffic to your blog, but you also want to build your mailing list up so that you can send special offers to those who come and visit your site and like what you have to offer on your site. Depending on what you blog about, you could offer a discount if they spend so much money with you on your site, a discounted course, an ebook, whatever matches what your overall goal is with your site.
Once you build up your traffic and your mailing list, then you can start to look at ways to make money with your blog. Many of the big players in the blogosphere, make their money from affiliate marketing, which is where you get paid to promote someone else’s content. In fact, you can make a very good living being an affiliate marketer.
You can also get paid to write a sponsored post for a company and selling advertising space on your blog.
These are just some of the ways that people are really paid for blogging. Let me sum up the three that I know about personally:
- Affiliate Marketing: Getting paid to promote other people’s content via a website or blog, in exchange for a commission.
- Write a sponsored post: Sometimes a company may approach you to write one post promoting a particular product or service in exchange for a set fee.
- Sell advertising on your blog: You can rent out space by the month on your blog in exchange for a monthly fee.
So of course, money can be made as a result of your blogging, but it takes strategy.
- Focus on getting targeted traffic to your blog
- Focus on building your mailing list so that you can do special things for your subscribers
- Focus on monetization techniques after you have built up the first two.