Category Archives for "Marketing and Promotion"

Why Every Author Needs A Smart Marketing Strategy

If you are an author, this video will help you understand why it is important to have a strategy to market and promote your books.

I went live on Facebook one day to address a concern that I get from many authors. They don’t understand that in order for your books to sell, you have to be constantly engaged in marketing and promoting. And not just marketing and promoting for the sake of doing so; but doing it smartly.

You, as an author, are responsible for your own success or failure. Therefore, if you are going to be in the business of writing and publishing books, you had better take some time to learn what works in this industry, and what doesn’t.

Take a moment to watch the video, and do let me know what you think. You can click here to watch the video now.

If you need help putting together a smart marketing strategy, I have a resource that can help. You can learn more about it here.

Until next time,

How Landing Pages Can Help You Sell More Books

Authors very rarely think of their books as products. I believe that if they did, they would understand the importance of doing the things businesses do in order to sell their products. A very powerful tool that can be used to help authors sell more books is a landing page.

What are landing pages?

A landing page, or ‘lead capture page’ is simply a page that requests at least the name and email address of someone who would like to gain access to premium or exclusive information. Landing pages are used by Internet marketers to sell affiliate products, and other businesses with products to sell. The goal of these pages is to collect leads and nurture them through emails to convert them into sales.They usually promise to offer something in exchange for the information given by the page visitor, such as a free report, or an ecourse or something of that nature. These leads become subscribers that you can build a relationship with, as well as to promote other products and services that you offer. Landing pages are ultimately used to build email subscriber lists.

Landing pages can be a page hosted on your website or blog, or it can be a standalone link like this one that takes people to your landing page once it is clicked.

Authors can benefit from using landing pages if they know how to use them properly.

How authors can use landing pages to sell more books

An author can actually use a landing page to collect the names and email addresses of their subscribers in exchange for free ebooks, exclusive chapters released only to their mailing lists, and more. You can use a video to introduce your special offer and encourage site visitors to sign up to receive it. Your readers will be thrilled to know that just by giving you their name and email address, they can get some special ‘goodies’ from their favorite author.

An easy and affordable way to create landing pages is with a program called Landing Page Templates. For a low monthly fee, you gain access to over 300 templates that can be used to build attractive landing pages that make people want to enter their information and ultimately, join your list.

You want to make sure that your landing page requires the bare minimums of a name and email address, but, you can get as personal as you like; but keep in mind that most people will be more apt to opt-in to your email list via your landing page if you don’t require much information in order for them to join. Some people ask for name, email address, phone and physical mailing address if there is a print component to their list as well. Use your discretion here.
Ready to build your email list with landing pages? Click Here! 

Until next time,