Entrepreneurship Archives - Sandra N. Peoples
Category Archives for "Entrepreneurship"

How To Start Selling Your Books Online Without A Third-Party

interesting text and photo of author

Here’s How To Sell More Books Online Without Having To Rely On A Third Party

One of the best pieces of advice that I have heard in order to sell more books online is about to be revealed right here on this blog post.

But first, a little spiel….

I get a lot of questions from authors wanting to know how to sell more books online, specifically from their own website.

In order sell more books online it is a good thing to diversify the sites where your books can be found.

What do I mean by that?

Make your books available for sale on more than one site.

While there are some authors who have experienced massive sales by offering their books exclusively on Amazon through their Kindle Unlimited Program, I am not one to put all of my eggs in one basket.

For instance, Authors who sold their books exclusively on Amazon through the KDP Unlimited Program were probably hurt by the recent changes made to the way authors who use the program would be paid.

Your book should be available on more than one platform because even though it may seem as though the whole world uses Amazon to shop, there is still a number of people who do not.

People who have Apple products will more than likely shop in the Apple store first.

Then there are those who have Nooks who shop on Barnes and Noble’s site.

Why wouldn’t you want to expose your books to those readers?

You don’t have to manually submit your book to each site individually,

You can use a site called Smashwords to make the process of selling your ebooks on other sites much easier.

Publishing with them allows for your book to be sold on many other platforms, such as the Apple Store and Scribd.

They don’t require you to sell your books through them exclusively.

Authors should also have digital versions of their own books for sale on their own sites.

Having your own website to sell from is the key to selling your own books online without a third party.

I believe that every author should have their own website or blog, and that you should have your books available for purchase there as well.

It is never a good idea to rely on someone else to exclusively handle your product because things can change in an instant.

One minute a business can be booming.

But blink, and it could very well be out of business.

On my business blog, I sell books there as a PDF.

Most smartphones can open a PDF, so, all you need is a PDF and a PayPal account to get the ball rolling with your own book sales from your website.

I have a WordPress.org blog, and use plugins to make the delivery of the PDF much easier for me.

But, if you don’t have WordPress.org, there are still ways that this can be done.

In order to sell your books from your own website, your focus has to be on getting traffic, readers and building a list.

This way has more work involved, but, it allows you to be in control of your sales and promotion.

Look at it this way.

You are a business owner.

Your books are your product.

So, why wouldn’t you want to get people to come to your business (your website or blog) to purchase their product?

Authors have to get proactive with their books and stop just putting their books up on a website and riding off the traffic.

Be sure to check back here for more information on building your author website, your following and your income.

Until next time,

P.S, If you liked this post, be sure to share it.
To get more tips and strategies on how to build your career as an author, click here


How To Balance Entrepreneurship

You have to find balance if you want to succeed at being an entrepreneur.

interesting text and photo of author

I am an entrepreneur. I have been in business for myself for the past eleven years. I am a single mom of four children. I had to learn how to find balance in my life if I wanted to be successful and keep my sanity. In this post, I am going to share with you some tips that I have found helpful in balancing family and business.

As I stated earlier, I am a single mom. My kids are 16, 9 and 3; with the latter being twins. So, I have to balance teenage problems, tween problems, preschooler problems, and everything in between, with running my own business from home.

I own a publishing and media company. We publish books, manuals, guides, and  also create content for company blogs and websites. My company also does a lot of audiovisual work in the form of course creation.  Sometimes it can be a little overwhelming, being a mom and entrepreneur; I would be lying to you if I said that it wasn’t at times. But one thing I have learned is that you must take some time for yourself. You can’t be superman, that person is not real. You have to allow your body to rest; or your body will make you give it some rest. Sometimes I think we as entrepreneurs push ourselves way too hard. Yes, we want success, but you won’t be able to enjoy the success if you haven’t made time to take care of yourself. Learn to listen to your body. If you need to take a break, then by all means, take a break. If you need to turn down a few clients, do it. I had to learn to say no to people even when I felt like I really needed the money. My sanity is worth a whole lot more than a couple thousand dollars.

You also need to leave work at work. I don’t care what anyone says, you can’t work 24/7. You need to establish working hours and when those hours are over, you need to close up shop and step away. I have seen people turn spare closets into offices just so that they can close the doors at the end of the day and leave the office. I actually converted a space in my bedroom into an office, using cute draperies to section it off from the rest of the room.

Another thing that I do is schedule breaks throughout the day and I stick to my working schedule. Think about it: if you work for someone, you have a set time that you actually spend working; so, why would you do anything different in your own business? I will say that being an entrepreneur does allow for you to deviate from the schedule just a little, but  I wouldn’t do it to often. I take my lunch break outside of my office space, simply because I would have to do that at work. When I used to work at a nursing home, we had two fifteen minute breaks and a  thirty minute lunch. I do the same kind of thing now, only my lunch is for an hour and I take two thirty minute breaks for power naps.

Knowing when to ask for help also helps a ton. My mom is there to help me with my twins so that I can focus on work. You may have to find someone who will be willing to come into your home and help with your kids, or, take your kids to daycare for the hours that you have designated as work hours. If you need help with office work, depending on your budget, consider hiring someone. You could hire a virtual assistant to help you with the tasks that keep you from doing actual income producing activities.

These are just a few of the things that you can do to find balance in entrepreneurship. In my future posts, I will share more ways to help you with entrepreneurship and working from home, if you’re like me. Be sure to subscribe to my blog if you want to be in the loop of when I make a new post, which I plan to do at least three times a week.

If you are looking for a home based business opportunity, you should consider blogging. I offer a free blueprint that shows you how to get started. Click here to get it now.

Until next time,


How To Work From Home Without Losing Your Sanity

 Automation in your business can keep stress at a minimum.


Running a home-based business does not come without its share of stress.

Depending on what you do from your home office, you might find

yourself juggling many tasks at any given time.

This ‘juggling many tasks’ is what causes many home-based entrepreneurs to stress out and even quit in their entrepreneurial journey.

The key to working less is automation.

Using automated tools in your business can help to keep you from experiencing burnout from trying to do so much yourself.

In this article I am going to share with you a few ways that you can use automation in your home-based business to make things run much smoother, and keep you from losing your sanity.

The number one thing that should be automated is your lead generation process. If you have a mechanism in place to attract the information of people interested in your business, and a way to follow up with them without actually having to follow up with each individual person, you will start to notice some free time.

Of course, most online lead generation is done with an email autoresponder program. But, depending on the website platform you use, you can actually have people schedule a time to talk with you, right from your website. They can see when you have available time slots to talk with them, send you an email and set up an appointment.

I use a WordPress plugin called Appointy to help me book consultations and discovery calls, and the like. Appointy is free to use for up to 5 services, 1 staff member and unlimited bookings.

So, say for example you are a photographer, you could use a scheduling software such as this one to have clients schedule shootings with you, book you for weddings and other events, and the list goes on.

Freelance writers could use this to have clients schedule interviews for projects, schedule coaching sessions, and so on. There are many possibilities.

Another thing you may want to consider automating is your follow up process.

Once someone has purchased from you, you should not leave it at that.

You should follow up, make sure they were satisfied with your services, or, that they were able to access their download, or use your product correctly.

All of this can be set up in your email marketing software and activated upon payment. That way, once the payment is received, the emails automatically start, and you don’t have to individually respond to each person.

Do you feel that headache sort of easing up now?

One other thing that automation may help with is your social media marketing.

We in the online business arena, know that we have to be active on social media.

But it is easy to get lost in all of the tweets and posts and shares and tags.

One way that I have found that makes it easy to broadcast to social media is by using a tool called Hootsuite.

Hootsuite allows you to schedule posts to go out to social media.

You can schedule your posts for the week, and even the month.

I have found that a good mix of automated posts and live posts offer more opportunities for active engagement. And, it frees you up from being chained to a computer all day long.

I also have my blog posts set up to automatically populate my Facebook page and my Twitter account once they are published. This helps with the syndication of your blog posts.

I hope that you have found this article to be helpful.

If you like this article, you can get more content like this, along with helpful videos, tutorials and more when you connect with me in my email community for entrepreneurs. You can connect with me here.

Until next time,



The Struggles Of Entrepreneurship


Sometimes, entrepreneurship can prove to be a real struggle.

Choices have to be made every single day that affect the livelihood of everyone involved.
The greatest struggle for me is balancing motherhood with being an entrepreneur.
I work out of my home.
I split my entire day around business building and children.
My kids are 2, 8 and 15. The two year olds are twins; a boy and a girl.
Little kids require extra attention, and I find myself constantly jumping up and down, chasing behind them.
It takes a lot of work, but I always try to focus on the long term goal, which is to be financially free so that I can give my kids the life they deserve.
I wear many of the hats in my business, but, I am slowly implementing systems that allow me to free up some of my time.
The goal is to be able to work 2-5 hours a week.
I’m not there yet, obviously, but it is one of my 90 day goals.
So, though being an entrepreneur may come with struggles and pitfalls, this is one journey I am so glad to be on.

Have you set any goals for your business? What are they?

Do you have a written plan in place to help you work towards your goals?

Do you have an accountability partner.

What are some of the challenges you face as an entrepreneur?

I would love to hear from you.
Until next time,

Sandra N Peoples

4 Top Resources For The Online Entrepreneur

 Online Resources For Promotion, Outsourcing, And More


There are many tools and resources available for those of us who earn our living online. In this post, I am going to showcase four of the ones that I have found to help make our jobs a lot easier. I have included a promotional resource, an outsourcing resource, a photo resource and a domain name resource.


The first resource is one that is good for generating organic traffic to your site via various social media channels by making it easy to auto-submit your work to the 47 leading social communities.

That source is Onlywire.

Onlywire is used by Content Managers, Social Media Managers, Bloggers, and the like to submit millions of posts daily.

Social Media Professionals use Onlywire to launch, update and analyze social media campaigns.

Onlywire offers two plans, Free and Pro.

The Free Plan is limited to four social media profiles, while the Pro version allows for 50 social media profiles.

Click here to learn more and sign up Onlywire.


A great source for finding help with running your online business so that you can free up time to do other tasks is Fiverr.

Fiverr is known as the world’s largest marketplace for services starting at $5. You can get a custom logo designed, a business plan written, find an editor, get a website designed and so much more, for only $5.

Fiverr has IT professionals, service providers, writers, video professionals and more who use their platform to offer their services to clients worldwide.

Click here to learn more about Fiverr and find outsourcers to help you with your business goals.


Having nice eye-catching photos in your posts and online promotional products encourages engagement. You want to make sure that the pictures you are using are free to use on your site; which means you don’t want to use photos you find during a random Google search.

A great place to find nice photos to use is Depositphotos. Not only can you use the site to find photos, but, you can also find vector images and videos that have Royalty Free Licensing.

They have paid images on the site, but every week they offer free vector and photo images for you to use as well.

Click here to learn more about Depositphotos and check out their inventory.


If you work on the internet, you know how important it is have domain names to correlate with the niche you are working in. Purchasing domain names can be very expensive, but I have found a solution that is inexpensive. That is Register.com.

Register.com is one of the leading providers of domain name registration and internet services for small businesses. They are known for having one of the lowest refund rates in the industry.

You can purchase a domain name for $5.00, and a premium domain name for $50.00.

Click here to learn more about Register.com and sign up for a $5 domain name.

So, there you have it.

If you work online, you know how important it is to build a list of people who will one day become your customers. If you aren’t building a list, you are leaving money on the table. Find out three ways to attract irresistibly responsive leads to your list almost effortlessly. Click here

Until next time,

Sandra N Peoples


How Landing Pages Can Help You Sell More Books

Authors very rarely think of their books as products. I believe that if they did, they would understand the importance of doing the things businesses do in order to sell their products. A very powerful tool that can be used to help authors sell more books is a landing page.

What are landing pages?

A landing page, or ‘lead capture page’ is simply a page that requests at least the name and email address of someone who would like to gain access to premium or exclusive information. Landing pages are used by Internet marketers to sell affiliate products, and other businesses with products to sell. The goal of these pages is to collect leads and nurture them through emails to convert them into sales.They usually promise to offer something in exchange for the information given by the page visitor, such as a free report, or an ecourse or something of that nature. These leads become subscribers that you can build a relationship with, as well as to promote other products and services that you offer. Landing pages are ultimately used to build email subscriber lists.

Landing pages can be a page hosted on your website or blog, or it can be a standalone link like this one that takes people to your landing page once it is clicked.

Authors can benefit from using landing pages if they know how to use them properly.

How authors can use landing pages to sell more books

An author can actually use a landing page to collect the names and email addresses of their subscribers in exchange for free ebooks, exclusive chapters released only to their mailing lists, and more. You can use a video to introduce your special offer and encourage site visitors to sign up to receive it. Your readers will be thrilled to know that just by giving you their name and email address, they can get some special ‘goodies’ from their favorite author.

An easy and affordable way to create landing pages is with a program called Landing Page Templates. For a low monthly fee, you gain access to over 300 templates that can be used to build attractive landing pages that make people want to enter their information and ultimately, join your list.

You want to make sure that your landing page requires the bare minimums of a name and email address, but, you can get as personal as you like; but keep in mind that most people will be more apt to opt-in to your email list via your landing page if you don’t require much information in order for them to join. Some people ask for name, email address, phone and physical mailing address if there is a print component to their list as well. Use your discretion here.
Ready to build your email list with landing pages? Click Here! 

Until next time,