Building relationships in business is critical in establishing long lasting connections. Relationship building is especially important to entrepreneurs in the digital arena, where the trust factor is low due to the fact that many scammers live online. So, how do you find a way to build the know, like, and trust factor with your clients? There are four things to consider when it comes to relationship building.
The first thing to consider is what are you hoping to gain from the relationship? Is this going to be short-term, constructed long enough to make a sale and then end? It is important to have a goal in mind at the initiation of the relationship, and make this known.
Which brings me to my second point; honesty. You have heard the saying, honest is the best policy. That is especially true in the online space. Deliver what you say you will, and be honest in your dealings.
When I first started in business, I had been told that you should ‘fake it till you make it’, and boy did it show that I was faking it! My first full year as an entrepreneur was one filled with learning the ropes of how real business worked. I wasn’t exactly deceptive in my dealings, I just didn’t really quite know what was I doing when it came to some aspects, and I know that my clients picked up on that. I was in need of cash, so, I took on some rather challenging clients in the beginning. The bright side of it all was that taking on those clients and actually having to learn the process of what they needed done, gave me the skills I needed to be able to excel in my business today.
The third element to building effective relationships in business is to talk to people. Get to know the people you serve. Hold conversations with them. Talking to people helps you to learn what their pain points are, which in turn positions you to be the person to solve the problem they are having. Far too many entrepreneurs fail to implement this very important step, and wonder why their business is failing, or, is stagnant in growth. It is because they have not taken the time to get to know their audience.
Finally, the fourth component to business relationship building is to listen. Sometimes people just want someone who will hear what they have to say. Don’t always come back with an answer; just listen.
I believe that building relationships is only one of the keys to success in business. I am doing a 5 day free challenge for entrepreneurs who want to build solid relationships, attract a rockin’ tribe, create an infectious online presence while building a rock solid business and iron clad brand. If you would like to more about the challenge and sign up, click here.
Until next time,
You know, yes, I am an entrepreneur. I wouldn’t change the fact that I work for myself for anything in the world.
But let me get real with you for a minute.
I understand that not everyone wants to be an entrepreneur. Some people just want to have a little extra money left over every month to help pay the bills.
Some people want to know how to manage their money better than what they are doing.
Some people want to fix their credit.
People want different things out of life.
Do you really know what it is that you want out of life?
Do you know what you want your legacy to be?
In order to know what you want out of life, you have to take inventory of yourself.
Why are you still in the same place today that you were in last year?
Why hasn’t anything changed yet?
Do you really want change in your life, or are you just pretending to want that?
These are the questions that you must ask yourself.
I deal with people everyday; lots of people!
Between social media and my everyday life, I rub elbows and shoulders with so many different people every single day.
I like to start conversations with people to see where they are at.
I ask open-ended questions to get the conversation going.
I might ask a simple question like, ‘what do you do for a living?’
And they tell me.
Then I follow up with, ‘do you like it?’
This is where the conversation gets good.
You see, I also watch a person’s body language when they answer me.
I listen to their tone.
But they will tell you that they do.
But I know the truth.
If a person is sounding dry and dead when they are telling you about the job that they supposedly love so much, they are really just telling you that they love their jobs. Really, they hate their jobs!
They want a way out, but they are afraid to take it.
I mean, let’s face it, entrepreneurship is scary. It’s not a cake walk.
And people are afraid to leave what they think is the security of their jobs.
They know that if they don’t have that job to fall back on and this venture fails, they will probably be subjected to countless ‘I told you so’s.’
I wrote this post to get you to thinking about what it is that you really want to do with your life. What do YOU want?
Take out a pen and a piece of paper and write down exactly what it is that you want out of life.
Now, tomorrow, I am going to give a plan to show you how to get what you want out of life.
I LOVE showing people how to set goals and reach them. In fact, I have written a book that you might find interesting that will really help to hone in on how to do just that. You can find it on Amazon.
And, if you would like to know how you can start your own business, click here.