I went live on Facebook one day to address a concern that I get from many authors. They don’t understand that in order for your books to sell, you have to be constantly engaged in marketing and promoting. And not just marketing and promoting for the sake of doing so; but doing it smartly.
You, as an author, are responsible for your own success or failure. Therefore, if you are going to be in the business of writing and publishing books, you had better take some time to learn what works in this industry, and what doesn’t.
Take a moment to watch the video, and do let me know what you think. You can click here to watch the video now.
If you need help putting together a smart marketing strategy, I have a resource that can help. You can learn more about it here.
Until next time,
By Sandra N. Peoples
When you publish a book, especially on your own, your ultimate goal is to be a success at it. You don’t want to invest a ton of money into producing your product, only to fail at it. Here are ten tips that I have compiled that I think are the keys to help you succeed in this cut-throat industry:
Want even more tips for building a successful career as an author? Learn more about The Author’s Success Academy.
|Hilary Duff at her book signing.|
When a celebrity becomes an author, it seems as if the whole world knows about it because their book promotion team works hard to make that happen, right.
So why doesn’t the whole world know about our books as self-published authors?
One big thing I have noticed about celebrities is that everything they do, their fans (and even those of us who could care less) know about it. And they show up by the masses in support.
Authors are celebrities, but the vast majority of us have not embraced that fact just yet.
If we did, we would understand the importance of having a book promotion team, a glamor team, a publicist, and so on and so forth,
Noticed I said team. You have to learn how to delegate in the areas where you are not the strongest, or those areas that are going to take too much of your time away from writing. (That’s what authors do, right?)
A book promotion team can help us to get the word out about our books much faster than we can doing everything alone.
We need book bloggers because their job is to blog about books, and the more blogs our books appear on, the better our chances are of having our books purchased.
Our glamour team can make sure that we look good for any photo opportunities that may arise. You know what they say, you never get a second chance to make a first impression.
Our publicist can make sure that the newspapers and magazines know who we are and when we will be in town signing books, or when we will be having our next big event, and so on and so forth. They work hard to publicize us so that people know why they should take notice of us.
If we really understood the celebrity status we possess as being authors, we would really start to treat our book promotion as an integral part of our career.
Celebrities go all out. They happen to show up where they know cameras and other influential people will be so that they stay in the forefront of the lives of their loyal fans and followers. They constantly tweet about their contests and update their statuses (well, it’s probably someone they have paid to do it, but, you catch my drift). We like and share their statuses, we follow them, we retweet them. Why? Because they are someone that we admire, right?
As authors, our book promotion should make us someone that our readers admire. Someone that our readers want to retweet and follow and be wherever we are.
So, I want you to take a look at what you are doing to promote your book. Are you seriously taking your career as an author as seriously as you should? Be honest. Most of you, the vast majority of you, are not. Don’t feel bad. I said the vast majority (myself included).
Start to take your own writing career seriously. Build your team of people that are going to work to make you stand out so that you too can become a household name.
Start embracing your celebrity.
Until next time,
I see it all too often.
A good business idea never makes it past the infant stage because the business owner was scared of one thing: the ‘a’ word.
What is this word that kills so viciously?
This word that causes people to cringe?
It is a word that should make those with something to sell very happy.
Instead, this ‘a’ word, makes people tingle with fear.
This dreaded word I speak of, is advertising.
Why are so many so called entrepreneurs afraid of spending money in effort to promote their products and service?
I will tell you why.
There are mainly one of three reasons.
They are either broke, stingy or lazy.
It may be harsh, but it is true.
Many entrepreneurs start their businesses on a wing and a prayer, hoping that they will make enough money from the people who find them through word of mouth.
Don’t get me wrong, word of mouth is great for advertising, but how are the words of your business going to get into anyone’s mouth if they know nothing about you to begin with?
The same goes for authors.
With so many free platforms available for authors to publish their books on, many tend to think that they don’t have to advertise; that people will just so happen to stumble upon their books and make them a bestseller.
Uh-uh, nope, not gonna happen captain.
Even if your advertising costs nothing but investing in a domain name that you will use to promote your work, you need to advertise some sort of way.
Stop being so darn stingy, yet expecting people to spend their money with you.
That is not the way the world works.
Even the bible tells us to give and it shall be given unto us.
Now, you’re probably reading this and saying, ‘Sandra, this is NOT your normal stuff’.
And you’re right. Today’s a little different.
I am trying to get you to see that if you invest in someone else’s business, people will in turn invest in yours.
Whether it’s to buy books, purchase a personal training session, whatever.
The rules don’t change.
So, here’s my challenge to you.
Stop being stingy and start being more supportive.
If someone offers a service you need and it won’t break your bank (yes, you must use wisdom), then support them and buy their service. And in exchange, ask them to support you.
I have sold many books this way, as well as other products and services.
So, don’t be mad. Be happy that I care enough about you to tell you to step up your game and start doing what the big kids do: advertise and support.
Until next time,
Authors very rarely think of their books as products. I believe that if they did, they would understand the importance of doing the things businesses do in order to sell their products. A very powerful tool that can be used to help authors sell more books is a landing page.
A landing page, or ‘lead capture page’ is simply a page that requests at least the name and email address of someone who would like to gain access to premium or exclusive information. Landing pages are used by Internet marketers to sell affiliate products, and other businesses with products to sell. The goal of these pages is to collect leads and nurture them through emails to convert them into sales.They usually promise to offer something in exchange for the information given by the page visitor, such as a free report, or an ecourse or something of that nature. These leads become subscribers that you can build a relationship with, as well as to promote other products and services that you offer. Landing pages are ultimately used to build email subscriber lists.
Landing pages can be a page hosted on your website or blog, or it can be a standalone link like this one that takes people to your landing page once it is clicked.
Authors can benefit from using landing pages if they know how to use them properly.
An author can actually use a landing page to collect the names and email addresses of their subscribers in exchange for free ebooks, exclusive chapters released only to their mailing lists, and more. You can use a video to introduce your special offer and encourage site visitors to sign up to receive it. Your readers will be thrilled to know that just by giving you their name and email address, they can get some special ‘goodies’ from their favorite author.
An easy and affordable way to create landing pages is with a program called Landing Page Templates. For a low monthly fee, you gain access to over 300 templates that can be used to build attractive landing pages that make people want to enter their information and ultimately, join your list.
You want to make sure that your landing page requires the bare minimums of a name and email address, but, you can get as personal as you like; but keep in mind that most people will be more apt to opt-in to your email list via your landing page if you don’t require much information in order for them to join. Some people ask for name, email address, phone and physical mailing address if there is a print component to their list as well. Use your discretion here.
Ready to build your email list with landing pages? Click Here!
Until next time,