Book Promotion Archives - Sandra N. Peoples
Category Archives for "Book Promotion"

Three Reasons Why You Need A Book Marketing Plan


A book marketing plan is a critical component to success as a published author.

Yet many authors tend to skimp on taking the time to put one together.

For one, they may feel that putting together a marketing plan for their book is too time consuming.

Or, they may simply find the process too confusing.

In this article, you will learn three reasons why you need a book marketing plan if you plan to succeed as an author.

Book marketing is important in crafting a strategy to getting your books in front of the right readers.

It is important to know exactly how you plan to get your books read.

A smart marketing strategy will help you to define opportunities that are available to you in your chosen book niche. You will be able to identify these opportunities because you will have to do research while crafting your plan. This research may include locating book clubs that read books in your niche, finding magazines that you could possibly advertise your book in, and so forth.

A book marketing plan will help you get clear on your target audience.

Your target audience is out there; and they are just waiting to read your book. Your job is to find that audience, and get in front of them. Putting together a marketing plan will help you to find out just who that target audience is, by causing you to do market research. Market research helps you to create a customer avatar. A customer avatar is a fictional person you create that symbolizes the type of person you see yourself working with, or in this case; who you want to sell your books to.

Being clear on your ideal audience, aka, your readers, will help you to have laser focus on how and what it is that you need to do in order to reach them.

Your book marketing plan will help you stay focused on marketing.

Yes, you read that right. Your marketing plan will help you to stay focused on task at hand; and that is marketing your book. Marketing is very important. If you don’t learn how to market your book, you will not sell any books, and that is the truth.

Most authors just want to focus on writing the book, and not on how they will market it. That is a costly mistake that far too many authors make.

Click here to get started on your book marketing plan today.

You may also want to read Why Every Author Needs A Smart Marketing Strategy.


Could this be the reason why your books aren’t selling?

You may not believe it, but, there really is a reason why your books aren’t selling…

Hey, it’s Sandra.

Today’s post is for you if you are an Author who is so tired of struggling, tired of trying to figure out how to put all of the pieces together in order to finally see the kind of success you have been longing for as an Author.

I completely understand how frustrating it can be to put in all the hard work of writing a book, only to put it out there and not see the kind of results you thought you would.

I myself know firsthand what it is like to write a book, upload it to Amazon, or some other platform, and not see any downloads.

Zero sales.

I have cried. I have asked other authors who have published books in the same genre of me what could I possibly be doing wrong, and have even quit a few times on my career as a writer. I mean, let’s face it, if you write a book, and nobody downloads it, that must mean that you suck at writing, right?


It does not mean that you suck at writing; it does mean that you just haven’t tapped into YOUR audience.

As an Author, it is so important to build an audience of people, who will be eagerly awaiting each and every book you put out there to sell.

Your audience is the key to how well you will do as an Author.

So, how do you build this audience?

You have to put yourself out there.

Think about it. When your favorite Actor comes out with a new movie, what do you do?

You go and you see that movie more than likely because they are in the movie, right?

How do you even know that the person is an Actor or Actress?

You probably see them on social media, a few commercials, in other movies.

Keyword: ‘see’.

You see these people. You learn of their existence.

That’s what you have to do for your audience. You must make yourself visible.

So, in 2018, I am launching a few new programs designed to teach authors how to build their platforms so that they can get in front of their audience.

Am I going to teach you how to get millions of followers?

No. I don’t have millions of followers. But I do have thousands.

I am going to teach you how to build YOUR own following of people, who are excited about what YOU have to offer.

Once your build YOUR audience, and YOUR platform, so that you can connect with YOUR readers and finally see
sales from your book(s).

I am going to be sharing this information with you via Facebook. So, if we aren’t connected on Facebook, you can connect with me by clicking here.

You are going to see a lot more training from me in the coming months concerning being an Author and Entrepreneur, so stay tuned. And, if you have friends who are aspiring authors, send them over to my website so that they can get their hands on my self-publishing blueprint. Just send them to

If you have a question that you would like to see addressed on a Facebook Live, via my blog, or during my Youtube mini-courses, you can submit them to

Until next time,

Why Every Author Needs A Smart Marketing Strategy

If you are an author, this video will help you understand why it is important to have a strategy to market and promote your books.

I went live on Facebook one day to address a concern that I get from many authors. They don’t understand that in order for your books to sell, you have to be constantly engaged in marketing and promoting. And not just marketing and promoting for the sake of doing so; but doing it smartly.

You, as an author, are responsible for your own success or failure. Therefore, if you are going to be in the business of writing and publishing books, you had better take some time to learn what works in this industry, and what doesn’t.

Take a moment to watch the video, and do let me know what you think. You can click here to watch the video now.

If you need help putting together a smart marketing strategy, I have a resource that can help. You can learn more about it here.

Until next time,

Ten Tips For Success As A Self-Published Author

Ten tips for success as a self-published author

By Sandra N. Peoples


When you publish a book, especially on your own, your ultimate goal is to be a success at it. You don’t want to invest a ton of money into producing your product, only to fail at it. Here are ten tips that I have compiled that I think are the keys to help you succeed in this cut-throat industry:

  1. Educate yourself.Take the time to learn all you can about the industry of publishing. Like any industry and profession, those who are armed with knowledge are the ones that stand to reap the greatest financial rewards. Take to time to attend seminars, classes and workshops to ensure that you are getting the most current information to help you stay on top of the game.
  2. Study the competition. This may seem a bit mean, but it’s true. As with any industry, you have to be aware of what the other guy is doing that is working for them in order to get their books moving. You study them and model them, but by all means, do not copy them.
  3. Think marketing from the very beginning—before you write the book.Before you even think about printers, graphic artists and all of the technicalities that come with book publishing, you must think about the most important piece to your puzzle: who is going to read your book? How are you going to reach them? If you don’t know who the book is intended to be read by, how do you expect to sell it?
  4. Get professional editing.I can’t preach this enough. I have learned from experience how lack of professional editing can hurt your career as a writer. I was one who figured that since I could easily spot errors in the works of other, obviously, I would be able to catch them in my own work. Little did I know, you don’t use the true ‘editing’ eyes on your own manuscript. If you read my previous post on how to find an editor for your book, I offer some advice on how you can possibly avoid spending thousands of dollars and possibly get your book edited for free.
  5. Create a snappy title–and then research it.When I published my first book, I had no idea that my book shared the same title as a best-selling author’s book. I didn’t know you were supposed to research your title first by doing a simple amazon search. You simply go to and enter the title you would like to use to see how many other books will share the same title as yours.
  6. Include all the necessary components.Be sure your book has an ISBN number and barcode, a cover, everything that is needed to make your book look like something your readers need to invest in.
  7. Have an eye-catching cover.Even if you may have crafted a New York Times bestselling novel, if the cover screams ‘blah!’, you may never see that status anywhere except in your dreams.
  8. Make the interior worth reading.Don’t throw your book together just for the sake of being able to say you have a book out. Be sure that your book is typeset by someone who knows the publishing industry and what book printers expect. And by all means, tell a good story.
  9. Use a real book manufacturer for printing.I hate to say it, but if you plan to publish a quality paperback or hardback book, you must use a book printer. You can’t go down to your local print shop and expect them to produce that type of book.
  10. Promote! Promote! Promote!This cannot be stressed enough. If you want people to read what you have written, you have got to get out and really pound the pavement. It’s your book. If you don’t believe in it enough to talk about and preach its message why should anyone else?

Want even more tips for building a successful career as an author? Learn more about The Author’s Success Academy.

What Celebrities Can Teach Us About Book Promotion

Hilary Duff at her book signing.

When a celebrity becomes an author, it seems as if the whole world knows about it because their book promotion team works hard to make that happen, right.

So why doesn’t the whole world know about our books as self-published authors?

One big thing I have noticed about celebrities is that everything they do, their fans (and even those of us who could care less) know about it. And they show up by the masses in support.

Authors are celebrities, but the vast majority of us have not embraced that fact just yet.

If we did, we would understand the importance of having a book promotion team, a glamor team, a publicist, and so on and so forth,

Noticed I said team. You have to learn how to delegate in the areas where you are not the strongest, or those areas that are going to take too much of your time away from writing. (That’s what authors do, right?)

A book promotion team can help us to get the word out about our books much faster than we can doing everything alone.

We need book bloggers because their job is to blog about books, and the more blogs our books appear on, the better our chances are of having our books purchased.

Our glamour team can make sure that we look good for any photo opportunities that may arise. You know what they say, you never get a second chance to make a first impression.

Our publicist can make sure that the newspapers and magazines know who we are and when we will be in town signing books, or when we will be having our next big event, and so on and so forth. They work hard to publicize us so that people know why they should take notice of us.

If we really understood the celebrity status we possess as being authors, we would really start to treat our book promotion as an integral part of our career.

Celebrities go all out. They happen to show up where they know cameras and other influential people will be so that they stay in the forefront of the lives of their loyal fans and followers. They constantly tweet about their contests and update their statuses (well, it’s probably someone they have paid to do it, but, you catch my drift). We like and share their statuses, we follow them, we retweet them. Why? Because they are someone that we admire, right?

As authors, our book promotion should make us someone that our readers admire. Someone that our readers want to retweet and follow and be wherever we are.

So, I want you to take a look at what you are doing to promote your book. Are you seriously taking your career as an author as seriously as you should? Be honest. Most of you, the vast majority of you, are not. Don’t feel bad. I said the vast majority (myself included).

Start to take your own writing career seriously. Build your team of people that are going to work to make you stand out so that you too can become a household name.

Start embracing your celebrity.

Until next time,


Stop Being Stingy

Fear Of Advertising Will Kill Your Sales

I see it all too often.

A good business idea never makes it past the infant stage because the business owner was scared of one thing: the ‘a’ word.

What is this word that kills so viciously?

This word that causes people to cringe?

It is a word that should make those with something to sell very happy.

Instead, this ‘a’ word, makes people tingle with fear.

This dreaded word I speak of, is advertising.

Why are so many so called entrepreneurs afraid of spending money in effort to promote their products and service?

I will tell you why.

There are mainly one of three reasons.

They are either broke, stingy or lazy.

It may be harsh, but it is true.

Many entrepreneurs start their businesses on a wing and a prayer, hoping that they will make enough money from the people who find them through word of mouth.

Don’t get me wrong, word of mouth is great for advertising, but how are the words of your business going to get into anyone’s mouth if they know nothing about you to begin with?

The same goes for authors.

With so many free platforms available for authors to publish their books on, many tend to think that they don’t have to advertise; that people will just so happen to stumble upon their books and make them a bestseller.

Uh-uh, nope, not gonna happen captain.

Even if your advertising costs nothing but investing in a domain name that you will use to promote your work, you need to advertise some sort of way.

Stop being so darn stingy, yet expecting people to spend their money with you.

That is not the way the world works.

Even the bible tells us to give and it shall be given unto us.

Now, you’re probably reading this and saying, ‘Sandra, this is NOT your normal stuff’.

And you’re right. Today’s a little different.

I am trying to get you to see that if you invest in someone else’s business, people will in turn invest in yours.

Whether it’s to buy books, purchase a personal training session, whatever.

The rules don’t change.

So, here’s my challenge to you.

Stop being stingy and start being more supportive.

If someone offers a service you need and it won’t break your bank (yes, you must use wisdom), then support them and buy their service. And in exchange, ask them to support you.

I have sold many books this way, as well as other products and services.

So, don’t be mad. Be happy that I care enough about you to tell you to step up your game and start doing what the big kids do: advertise and support.

Until next time,


How Landing Pages Can Help You Sell More Books

Authors very rarely think of their books as products. I believe that if they did, they would understand the importance of doing the things businesses do in order to sell their products. A very powerful tool that can be used to help authors sell more books is a landing page.

What are landing pages?

A landing page, or ‘lead capture page’ is simply a page that requests at least the name and email address of someone who would like to gain access to premium or exclusive information. Landing pages are used by Internet marketers to sell affiliate products, and other businesses with products to sell. The goal of these pages is to collect leads and nurture them through emails to convert them into sales.They usually promise to offer something in exchange for the information given by the page visitor, such as a free report, or an ecourse or something of that nature. These leads become subscribers that you can build a relationship with, as well as to promote other products and services that you offer. Landing pages are ultimately used to build email subscriber lists.

Landing pages can be a page hosted on your website or blog, or it can be a standalone link like this one that takes people to your landing page once it is clicked.

Authors can benefit from using landing pages if they know how to use them properly.

How authors can use landing pages to sell more books

An author can actually use a landing page to collect the names and email addresses of their subscribers in exchange for free ebooks, exclusive chapters released only to their mailing lists, and more. You can use a video to introduce your special offer and encourage site visitors to sign up to receive it. Your readers will be thrilled to know that just by giving you their name and email address, they can get some special ‘goodies’ from their favorite author.

An easy and affordable way to create landing pages is with a program called Landing Page Templates. For a low monthly fee, you gain access to over 300 templates that can be used to build attractive landing pages that make people want to enter their information and ultimately, join your list.

You want to make sure that your landing page requires the bare minimums of a name and email address, but, you can get as personal as you like; but keep in mind that most people will be more apt to opt-in to your email list via your landing page if you don’t require much information in order for them to join. Some people ask for name, email address, phone and physical mailing address if there is a print component to their list as well. Use your discretion here.
Ready to build your email list with landing pages? Click Here! 

Until next time,