Sandra N. Peoples--Professional Publishing Consultant

Podcasting Can Be Good For Book Sales

Podcasting can be a great promotional tool for authorsEasily Create a Podcast. Free to Start.

If you are like many authors, you are probably looking for new and exciting ways to get the word out about your business. Well, there is a way that you can do that without having a huge marketing budget. In fact, you can even start your very own professional podcast for free, using a service called blog talk radio.
Blogtalkradio came onto the scene in 2006, offering a platform for amateur radio show hosts to launch their own radio shows online. Since its inception, the site has allowed regular everyday people to interview some of the biggest names in entertainment, media and other arenas.

What is podcasting?

Podcasting is derived from the words ‘broadcasting’ and ipod. The most popular format of a podcast is MP3, which is a type of audio file. It is a form of audio broadcasting on the internet.
Podcasting became linked to the ipod because people would download the broadcasts to listen to them on their ipods.
Now, you can listen to a podcast on virtually any device, from your desktop computer to your smartphone, to your tablet.
You can record your talk radio style podcasts from home and share them with people all over the world.
People like to hear from authors, so you could actually use this platform to interview other authors, or to do readings from your book.
If your book is nonfiction, you can use a podcast to share your expertise on a particular subject.

How can podcasting work for me?

Think podcasting wouldn’t work for you. Ask yourself these questions:
1. Are you passionate about a particular subject?
2. Does your book touch on a subject that you could build a show around?
3. Do you feel comfortable talking about a subject?
These are just a few of the questions you should ask yourself.
Then, sit down with a pen and paper and write down your show ideas.
Authors On Tour is a great example of podcasting that focuses on interviewing authors. It is a live broadcast of authors being interviewed at Tattered Cover Book Store with three locations in Colorado.
So, if you have been looking for ways to promote your book, consider starting your own podcast.
Interested in learning about more ways to promote your book? Subscribe to my mailing list where I share tips and strategies to help you build a business around books. You can do that here.
Until next time,

How Landing Pages Can Help You Sell More Books

Authors very rarely think of their books as products. I believe that if they did, they would understand the importance of doing the things businesses do in order to sell their products. A very powerful tool that can be used to help authors sell more books is a landing page.

What are landing pages?

A landing page, or ‘lead capture page’ is simply a page that requests at least the name and email address of someone who would like to gain access to premium or exclusive information. Landing pages are used by Internet marketers to sell affiliate products, and other businesses with products to sell. The goal of these pages is to collect leads and nurture them through emails to convert them into sales.They usually promise to offer something in exchange for the information given by the page visitor, such as a free report, or an ecourse or something of that nature. These leads become subscribers that you can build a relationship with, as well as to promote other products and services that you offer. Landing pages are ultimately used to build email subscriber lists.

Landing pages can be a page hosted on your website or blog, or it can be a standalone link like this one that takes people to your landing page once it is clicked.

Authors can benefit from using landing pages if they know how to use them properly.

How authors can use landing pages to sell more books

An author can actually use a landing page to collect the names and email addresses of their subscribers in exchange for free ebooks, exclusive chapters released only to their mailing lists, and more. You can use a video to introduce your special offer and encourage site visitors to sign up to receive it. Your readers will be thrilled to know that just by giving you their name and email address, they can get some special ‘goodies’ from their favorite author.

An easy and affordable way to create landing pages is with a program called Landing Page Templates. For a low monthly fee, you gain access to over 300 templates that can be used to build attractive landing pages that make people want to enter their information and ultimately, join your list.

You want to make sure that your landing page requires the bare minimums of a name and email address, but, you can get as personal as you like; but keep in mind that most people will be more apt to opt-in to your email list via your landing page if you don’t require much information in order for them to join. Some people ask for name, email address, phone and physical mailing address if there is a print component to their list as well. Use your discretion here.
Ready to build your email list with landing pages? Click Here! 

Until next time,


Why I Am A Michael Kors Handbag Fanatic

Hi, my name is Sandra, and I am addicted to Michael Kors Handbags.

There, I have admitted it.
There is just something about the Michael Kors brand that screams affordable luxury.
In fact, that’s just what it is.
The Michael Kors brand was founded on the concept of making women looking good without having them break the bank.
In a recent post I wrote, I talked about how Michael Kors aimed his marketing at a group of people who had money to spend, but weren’t necessarily rich yet.
This class of people, known as the HENRY’s (High Earners Not Rich Yet) devour the Michael Kors brand.
With the least expensive handbag having a price tag of just over a hundred dollars, Michael Kors Handbags were definitely not intended for those who are strapped for cash.This may be the biggest motivator behind the counterfeit bag industry.

According to, selling counterfeit bags is a billion dollar market.

You most often see these operations in urban communities, largely due to the fact that women in lower income areas also love designer handbags, but lack the funds to afford the hefty price tag.

So, they head to their nearest street vendor or knockoff handbag store and purchase what they think are authentic Michael Kors Handbags, but instead, what they end up with is just an overpriced knockoff.

A person caught selling counterfeit handbags can be fined up to five million dollars or face twenty years in prison.

Another victim of counterfeiting is Coach. The company has filed more than three dozen lawsuits since 2010 against party stores caught selling knock off versions of their handbags.

So, how do you know if the store you shop at is selling real Michael Kors Handbags?

Here is a really good YouTube video to help you spot the difference between a real and a fake Michael Kors Selma bag.

Yes, I love Michael Kors; the real one that is.

Be sure that your bag comes from a store that is known for selling bags of that type, such as Macy’s, Nordstrom and other upscale stores. Your local gas station, no matter how nice, is not upscale and should have random Coach, Michael Kors and Louis Vuitton bags hanging on its walls for you purchase.

Unfortunately, you can’t tell if an online retailer is selling fakes, so I would suggest when looking for a deal on these purses online that you also shop from sites that are known to sell the real deal.

I hope you have enjoyed this post.

Please like, share and comment. I want to know what you think.

Until next time,


Steve Harvey’s Book Is A Must Read For Any Entrepreneur

Do you have a Success Library? If You Do, Then Steve Harvey’s book, “Act Like A Success, Think Like A Success” Should Be On The Shelf.

I am always on the look out for books that can help me to play a bigger game in both business and life.

I think that every entrepreneur should have a success library full of books that they can use to help keep them motivated and inspired in this walk of being our own bosses.

I understand that there are many people who want success, but don’t want to do those things that will cause success to come to them.

In reading Steve Harvey’s book, Act Like a Success, Think Like a Success: Discovering Your Gift and the Way to Life’s Riches I was blown away by his wisdom and the story of how he arrived at where he is today. He lets you know that he was not always the success we see on television and read about in his books.

He had to start somewhere.

Many people never, ever start.

They will talk about starting, but they will never put one foot in front of the other and start.

One of the biggest things I got from this book is to not be afraid to ask.

It is so important that you understand this.

You know, we are often taught that we should not ask so many questions, or that there are certain things that we should not ask for.

Not asking for help when you need it could be the difference between your success or failure.

Think about it: how many times have you needed help with something but were afraid to ask for help because you did not want people to think that you were dumb, or surprised that you didn’t know the answer already?

(Am I the only person raising my hand???)

Or, how many times were you in need of finances for one reason or another, but did not ask because you did not want people to know that you needed money?

Closed mouths don’t get fed.

Never be afraid to ask for what you need.

The bible even tells us that we ‘have not because we ask not.’

Another thing I learned is that you have to prioritize and plan for success.

What are you doing to show the universe that you are ready for success to come your way?

One thing I have learned from studying the habits of successful people is that they are not lovers of sleep. They take power naps, but they don’t sleep.

The rapper T.I. said in one of his songs that he will sleep when he is buried.

When being a success becomes a priority in your life, you will not love sleep anymore either.

Successful people start their days earlier than most others–some as early as 3:15 am!

I have kids, so I have to work in a few hours of rest where I can.

But I don’t love sleep.

In fact, right now as I type this, it is 1:29 am , eastern standard time.

I have to get up at 7 am for church.

And I will.

I can’t imagine sleeping an entire day when there is so much work to be done in my business!

You need to set goals, and plan for your success.

If you don’t plan, you will fail.

So, I encourage you today to purchase your copy of Act Like a Success, Think Like a Success: Discovering Your Gift and the Way to Life’s Riches. It will change your life.

Until next time,


What Do You Really Want?

What are your goals?

You know, yes, I am an entrepreneur. I wouldn’t change the fact that I work for myself for anything in the world.

But let me get real with you for a minute.

I understand that not everyone wants to be an entrepreneur. Some people just want to have a little extra money left over every month to help pay the bills.

Some people want to know how to manage their money better than what they are doing.

Some people want to fix their credit.

People want different things out of life.

So, what is it that you want?

Do you really know what it is that you want out of life?

Do you know what you want your legacy to be?

In order to know what you want out of life, you have to take inventory of yourself.

Why are you still in the same place today that you were in last year?

Why hasn’t anything changed yet?

Do you really want change in your life, or are you just pretending to want that?

These are the questions that you must ask yourself.

I deal with people everyday; lots of people!

Between social media and my everyday life, I rub elbows and shoulders with so many different people every single day.

I like to start conversations with people to see where they are at.

I ask open-ended questions to get the conversation going.

I might ask a simple question like, ‘what do you do for a living?’

And they tell me.

Then I follow up with, ‘do you like it?’

This is where the conversation gets good.

You see, I also watch a person’s body language when they answer me.

I listen to their tone.

Would you believe that most people do not like their jobs!

But they will tell you that they do.

But I know the truth.

If a person is sounding dry and dead when they are telling you about the job that they supposedly love so much, they are really just telling you that they love their jobs. Really, they hate their jobs!

They want a way out, but they are afraid to take it.

I mean, let’s face it, entrepreneurship is scary. It’s not a cake walk.

And people are afraid to leave what they think is the security of their jobs.

They know that if they don’t have that job to fall back on and this venture fails, they will probably be subjected to countless ‘I told you so’s.’

I wrote this post to get you to thinking about what it is that you really want to do with your life. What do YOU want?

Take out a pen and a piece of paper and write down exactly what it is that you want out of life.

Now, tomorrow, I am going to give a plan to show you how to get what you want out of life.

I LOVE showing people how to set goals and reach them. In fact, I have written a book that you might find interesting  that will really help to hone in on how to do just that. You can find it on Amazon.

And, if you would like to know how you can start your own business, click here.



Why Blogging Doesn’t Work

Most People Have Blogging All Wrong!


You will never make money by just blogging.

Yet so many people believe that doing so is a sure fire path to riches.

I speak from experience because I once thought the very same thing.

That if I took to my blog and wrote a post everyday, it would lead to lots of traffic and money for me.

I was wrong. Very wrong.

I had to learn that my blog was a resource, a tool, that is used to educate your prospects about the products or services that you provide.

Your blog is used to generate traffic. It, in addition to other efforts, is how people find you online.

But just posting blogs alone will not result in any money for you.

The money comes from your actual products or services.

You see, your blog’s job is to be good enough to help you show up in the search engines when people search for whatever it is that you are trying to sell. And posting frequently means that you have fresh content on your site, which helps you to get found even faster.

But you don’t want to have a bunch of random blog posts. You want your blog posts to be on the topics that your potential clients and customers are looking for.

People love to use Google in their searches for information, products or services. They use Google to find a nearby hairdresser, clothing stores, people who sell Avon, virtually everything that can be bought anywhere, people get online to search for it.

Your blog helps you to position yourself so that when people are searching Google, or Bing, or Yahoo, or whomever, they will find a great article that you wrote, or an instructional video that you posted, or even a review, and they will click through to your site.

Now, the goal is that when people come to your blog and read your post, or do whatever you want them to do, that you have a call to action on your blog.

Your blog is supposed to capture leads and educate prospects.

Once the leads are captured, you can then take your prospects through the nurturing process, and your customers through the buying process.

So, if you are just writing endless posts on your blog, not even bothering to  speak to the needs of the people in your target market, then no, blogging will never work for you.

But, if you begin to write purposeful posts that show your audience that you know what their needs are and position yourself as the person that they need to be talking to, and attracting those types of people to your site, then you will notice that you will start to make money with your blog because you will start to get clients and customers who are interested in what your business has to offer.

If you want help putting together products and services that you can sell online, then I would love to help you. Click here to get started.


Are You Ready For Business

working with a laptop

Doing work on a laptop

Are you ready for business?

It’s a question that you must seriously ask yourself if you are thinking about pursuing entrepreneurship.

Being in business for yourself is no easy task.

Everything falls on you, especially in the beginning.

Including your income.

Being an entrepreneur means that you are responsible for how much money you will make in your business.

Translation: If you don’t do any work, you won’t make any money.

There is no guarantee that you will ever make a penny in your business.

That’s a harsh pill that many would be business owners are not willing to swallow.

Especially those with families who depend solely on you for their livelihood.

I know of quite a few entrepreneurs who have businesses that they operate as hobbies.

They don’t do any advertising or promotion.

They may share their business with a few people, but that’s it.

They don’t invest in ads.

Never thought of ordering business cards.

Yet they will proudly stand up and yell, “I work for myself.”

I’m so sorry to burst your bubble my dear, but you don’t have a business; what you have is a hobby.

A person who is serious about being in business will act like it.

The first thing that they will do is learn all that they can about business and entrepreneurship.

They will find someone who is willing to show them the ropes.

They will realize that being an entrepreneur means that in the beginning, you will have to sacrifice some of your time. You may not be able to attend all of the parties or family gatherings at first; but know that you will be able to later.

You may not be able to get eight hours of sleep. (I don’t know of many serious entrepreneurs who even think about sleep!)

You may have to work while the kids are sleeping or even at school.

You may have to sacrifice spending the money that you would have spent on hair and nails, and instead, invest it into promoting your business.

In entrepreneurship, you have to prove that you want success, because it does NOT come easy.

In fact, running your own business will test every ounce of your faith.

But, if you stick it out and put in the work, I can promise you that you will succeed if you don’t quit.

So, my question to you today is, are you ready for business.

Sit down and take inventory of yourself.

If you aren’t going to take your own business seriously, don’t expect anyone else to.

Even if your plans are to start an information publishing business, you will still have to put in some type of work–even if you plan to hire someone to do all of the work for you.

Until next time,



Why You Need A Website For Business

Three Reasons Why You Need A Website For Business

laptop computer

websites are needed in the info business

If you plan to become an online business owner, then you are going to have to face one harsh reality. You are going to need a website.

I have seen far too many business owners today relying on Facebook, Twitter and Instagram as the sole promotional tools for their businesses and while these platforms may be good, it’s wise not to use them as your only source of promotion for your business.

Why? Because these are owned by people and like the seasons change, so do people.

If these people ever decide that they want to go in a different direction and do away with their social networks all together, guess where that leaves your business?

And what about all of those loyal fans and customers that you have built over the months or years that you have been in business?

These are the some of the things you have to consider, and it is why I tell my clients that you need to have your own site and use it as the biggest part of your promotional tools.

You need to be sending traffic to your own website, in addition to your social media channels.

You should not only have a website, but you also need to blog as well.

Which is why I always suggest that you kill two birds with one stone and use WordPress.

WordPress allows for you to operate a website and blog from the same platform.

Now, the proper way to use WordPress is with your own hosting package and domain name.

A hosting provider will allow for you to install WordPress directly from your control panel with a one click install.

The hosting provider I use is hostgator. Hostgator provides a very easy and simple to use one click install to have your WordPress site up and running in minutes. They also sell domain names right from the site, and the first year of registration for your domain name is free.

So, here are three reasons why I believe that every entrepreneur should have a website for their business:

1. It works for you 24/7/365. What other sales person do you know that will work for you twenty four hours a day, 7 days per week, 365 days per year, without being paid? Your website constantly displays your message to the world all day, everyday. And hostgator has a 99% uptime, which means that 99% of the time when people go to your site online, your site will be up and available.

2.You can control what people see on your site. With social media, the rules are constantly changing on how much promotion that can be done from your page or profile. With your own website and blog, you can promote your latest sales and more to your audience and know that those promotions will be seen by all, not just the few that social media wants to see them.

3. Your website builds YOUR brand. You can add your own uniqueness to your website, rather than have to stick with the generic cookie cutter designs of social media.

So, should you have a website? If you are a business owner, YES! Definitely.

If you are in need of a domain name and hosting package, head on over to hostgator. They offer monthly, six month, and yearly packages and the longer your package,the less you pay.

Until next time my friends,


home based business consultant

What Is Your Day Job?

Many Entrepreneurs still have a day job when first starting out.

It is not a bad thing to have a home based business and still hold a day job.

In fact, according to, nearly 1/3 of all entrepreneurs depend on their jobs as income while they wait for their new business venture to pan out.

The problem with many entrepreneurs is finding the balance between building the business of their dreams while still holding down a job.

Working a day job could actually prepare you for entrepreneurship.

Think about it: when you go to work each day, you are following a work ethic.

You know that you have to punch in if you plan to receive a check.

You have to perform whatever tasks may be required of you for the day.

If you are an organized worker, you know to schedule tasks in the order of importance, and so on and so forth.

When you are your own boss, you still have to perform these same tasks every day, only you decide when each task will happen.

You know that if you don’t go out and talk to people about your business that no one will know about you.

You know that you have to do what your client has paid you to do, or you probably won’t be getting any new business.

You get the point I hope.

I have a day job of sorts, even though I am an entrepreneur.

I am a freelance writer. I write books, as well as lead generating articles for blogs and websites among other things. I also teach others about writing and publishing, and I edit books and papers.

Even though I am already my own boss, I am still trying to carve a path in the cosmetics and fashion jewelry industries.

That requires me to still find clients for my ‘day job’, while immersing myself in getting educated about building cosmetic and jewelry brands that will stand out in the multi-billion dollar industry.

So, I have to learn how to balance my life, my business and my entrepreneurial vision.

How do you balance a day job with a home based business?

I would be lying to say that it is easy because it is not.

The key is sacrifice.

You are going to have to sacrifice a lot.

And it may sound a little scary, but it does not have to be.

Keep the end result in your mind at all times and that will help to keep you motivated.

Double Platinum SVP Tishina Anderson, of 5Linx always says that you make short term sacrifices for long term gain.

It may be hard right now, but if you stay focused, it will all balance out.

Until next time,

home based business consultant