Sandra N. Peoples--Professional Publishing Consultant

How To Increase Sales With Social Media

How To Use Social Media To Generate Targeted Leads For Your Business

It seems as if the whole world is on social media these days.

You can post, tweet, tag and share pieces of your life with billions of people at the touch of a button.

But how do you as an author or entrepreneur use social media to your advantage without coming across as an annoying sales person?

If you are a business person on social media, there is a way that you can use this powerful platform to connect with the types of people you want to connect with, who are eager to connect with you as well.

These people will be more willing to buy something from you as well, but you have to know the proper way to use social media so that you are not sounding like a ‘spam artist’, and you are able to grow a genuine following of people who honestly and sincerely want to be connected to you.

I love social media.

But not for the reasons most do.

I don’t use social media to make friends per se; I use it to connect with people who may be interested in what I have to offer, which is information.

I get lots of friends requests, and before I accept them, I look at their posts.

If they are always complaining about their job, I accept their request.

If they are always posting about their opportunity, I accept their request.

If they are always posting about their businesses, I accept their request.

Basically, I look for people who have problems that I know how to solve, and when they friend request me, I gladly accept them.

I then inbox them to introduce myself to them and learn more about them.

See, in internet marketing, it is all about relationships, and people may not want to join your opportunity, buy your book, or anything else the first time they meet you.

It takes a little time.

If I don’t know you, I am not giving you my money; but if you and I talk, then I may be interested in what you’re selling, but I would at least like to hear from you first in a non-salesy manner.

Some people may take a while to build the relationship with, but you treat them in the same way you would anyone you are trying to get to know.

After I talk with them for a while, I then ask them a few questions to find their pain points.

Once I have found those, I look to see if they can benefit from any of the products I have, or any of the business opportunities that I may be promoting at the time.

If their responses are not what I want at the time, I may follow up with them, but I don’t pressure them.

I want people who are looking for what I have, so there is no need to waste time trying to convince someone who does not want to be convinced.

I also browse through groups on Facebook  looking for people who are looking for opportunities. I send them a friend request, chop it up with them a bit to see where they are and how serious they are and then, decide whether to continue the convo or move on.

I also look for people on Twitter, and Instagram by using certain hashtags.

The key here is to look for people who are making it known that they are looking for an opportunity, and then introduce yourself.

If you know that what you are selling is a good fit for this person, then you can share your link to your lead capture page.

Not an opportunity page; your lead capture page.

If the person is interested in what you are doing or selling but not yet ready to transition into your business, at least you have them as a lead, and you can now share things with them concerning your opportunity, your business, your services, etc.

You have to capture them first, then use your emails to build the relationship to convert them from a lead to a customer.

If you would like to learn more list building strategies, you might be interested in a resource that I put together called Autopilot Leads. You can download your own copy of ‘Autopilot Leads’ by clicking here.

Until next time,

Sandra N Peoples

Has It Really Been That Long?

Apps For Busy Moms, Busy Professionals, And Busy Writers

I cannot believe that it has been two months since I last posted on my blog!

Shame on me.

As much as I preach the importance of blogging consistently, I guess I need to be a better example.

Well, I have been super busy with my clients blogs, writing books and articles, and teaching.

My blog has sort of taken a back seat to my business.

Over the past few months though, I have seen that it takes a lot to run a business, get the clients, and then commit to doing to work that you have been hired to do.

And, if you’re not careful, it’s really easy to get stressed out and fall behind on projects.

So, I decided that I needed to find a balance between it all.

I went online in search of ways to make being a full-time writer, mom, and entrepreneur, a little easier.

Here’s what I found. Hopefully you find the information helpful as well.

And if you like what you read here, please feel free to share it with all of your friends and followers.

We writers are generally very busy people.

I use apps for everything in my life.

There are also apps to help you manage your writing career as well.

This article talks about 7 Apps For Writers To Boost Their Creativity.

As a small business owner and entrepreneur, we know that managing all of the different hats that we have to wear can be a bit overwhelming.

If you have a smartphone however, managing all of those hats can be a lot easier.

Discover the 20 Best Apps For Small Business Owners.

And finally, being a full-time business owner, writer and mom, you have to find a way to keep it all together to maintain your sanity, right?

Well, sometimes motherhood alone can be enough to send you into overwhelm.

These 5 Best Apps For Working Moms should also prove to be helpful with balancing a full life.

Hopefully you have found something to help you balance your business, life, and motherhood.

Until next time,


Forbidden Secrets Of The Goody Box

From The Self Published Life Blog

Valerie J. Lewis-Coleman



Valerie J. Lewis Coleman has helped thousands of women find relational fulfillment. With over twenty years of experience in family and relationships, this expert explains how to identify the four types of male hunters, avoid seventy percent of men who only want the goody box and win the heart of Mr. Right-For-You. She shares how she overcame personal struggles and offers proven techniques to help you get off the crazy cycle of relational demise in her novel The Forbidden Secrets of the Goody Box!

The Forbidden Secrets of the Goody Box

What your father didn’t tell you and your mother didn’t know

 Chapter 1

 For the Love of Vincent

 Sunday-morning service stirred Debra Hampton’s heart. The poignant message convinced her to resolve a matter that had her torn for almost a year. She had been undecided about whether to marry her live-in boyfriend, Vincent. He didn’t share her religious beliefs and refused to go with her to church, but she knew that he was the best man for her. He laughed at her silly antics, talked with her about her ambitions and encouraged her to greatness. He made her the focal point of his life and involved her in every decision no matter how minute. But it was his touch that held her hostage, kept her toying with God’s love by giving herself to a man who was not her husband.
With her head bowed to hide the free-flowing tears, she exited the church without speaking to anyone. She sat in her Mercedes S550, took a moment to freshen her makeup, expelled a sigh of relief. She looked to Heaven through the panorama sunroof, smiled, closed her eyes, gave thanks. The decision to accept Vincent’s proposal resonated; filled her with peace as she trusted the Lord with her soul mate.
The thirty-minute drive from the inner-city church to her suburban home gave her ample time to reflect upon the life they would build together: three children, business partnership and unlimited mind-blowing sex. The rush of blood to her southern bell—the name her mother called her vagina when she was a child—gave her pause. Fortunately, she was stopped at a red light. She clicked through the Sirius Satellite stations and then opted to enjoy tunes Vincent had downloaded to her iPod a few nights prior.
As she turned into Creekwood Estates—a lavish community north of Dayton—she admired the mansion-sized homes set hundreds of feet from the street. Manicured lawns featured rows of exotic trees, shrubbery and blooming flowers. Cobblestone driveways boasted luxury cars and backyards had customized gym sets or in-ground pools.
Her stucco and brick palatial home was small in comparison to those of her neighbors, but it was big enough for her family-to-be. She loved the side-entry, three-car garage because it camouflaged the unpacked moving boxes from passersby. She parked in the usual spot—closest to the mudroom door—and then she smiled wide. “He’s home.”
Debra grabbed her purse and Bible and then jaunted into the house. She placed her belongings on the granite countertop, careful not to make noise. Since the television wasn’t locked on a sporting event, Vincent had to be resting in the master suite. A 3,500-square-foot home and he preferred the family room and bedroom.
She slipped off her stilettos, tiptoed up the stairs. Her heart beat faster with each step. She wiped her palms together to dry the sweaty moisture, pressed her ear to the door. His subtle snores seeped through. She giggled and then covered her mouth to halt the escape of more laughter.
She opened the door, peeked in, swung it wide. “Vincent! What the devil?”
“Debra, what are you doing here?” After a quick dismount, he rummaged the floor for his Fruit of the Looms. “When’d you get home?”
“Who is this woman and why is she in my bed?” She ran to the side of the bed, towered over her betrayer. Breath stalled in her throat, eyes widened. “Catherine!”
Catherine—the first person to welcome Debra to the neighborhood—reached for her clothes, scurried to dress.
Debra lunged at her, snatched her by the ponytail, drew back her fist. Just as she connected with Catherine’s right jaw, Vincent grabbed Debra around the waist, pulled her away. She flailed her arms, kicked at his shins, head-butted him in the mouth. When he released her, she pursued Catherine who was halfway down the stairs, underwear in tow.
Debra leapt from the top stair, using Catherine as a landing pad. Spewing expletives, she pummeled her in the back of the head, until Vincent pulled her off.
He tightened his grip on Debra’s arms, spun her around to look him in the eyes. “Stop it!” A trickle of blood oozed from the corner of his mouth.
“I cannot believe you had that female up in my house.” The same channels that had released tears of joy now flooded her face in sadness. “Vincent, how could you?” She watched Catherine sprint through the backyard; battered, bruised and butt-naked.
“I tried to tell you, but—”
“You tried to tell me what? The last thing I knew, you were looking for an engagement ring.”
“I was…for Catherine.”
Debra’s head danced like a bobble-head doll, her vision blurred. Her body quivered and then went slack as she collapsed in Vincent’s arms.
~ ~ ~ ~ ~ ~ ~
A few minutes later, Debra awoke on the family-room couch. She picked up the note that set on the table.
I’m sorry you had to find out like this. I’ll be back to get my things. I love you, but not enough to make you my wife.
As she let the note float to the floor, the back door opened and then closed. The man whom she was willing to love forever had tiptoed out of the house and driven out of her life.
The agony of unreciprocated love left Debra in despair. Virtual restrainers confined her to the bedroom—the viaduct of deceit. She cried until her body heaved and the reservoir of tears was empty.

Where you can purchase the book:

 Contacting Valerie:

Also by Valerie:

 Valerie J. Lewis Coleman, changing

the world one author at a time!
  • Self-Publishing Made Easy – Master self-publishing to make money!
  • The Forbidden Secrets of the Goody Box – What your father didn’t tell you and your
    mother didn’t know. 
    Click here to
    read the first chapter. For Kindle, 
    click here; for Nook and other formats, click here.
  • Blended Families An Anthology – A real account of life in a stepfamily because
    we are not the Brady Bunch! There’s a blessing in the blending! 
    Click here to read stories.  For Kindle, click here; for Nook and other formats, click here.
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Until next time,


What Celebrities Can Teach Us About Book Promotion

Hilary Duff at her book signing.

When a celebrity becomes an author, it seems as if the whole world knows about it because their book promotion team works hard to make that happen, right.

So why doesn’t the whole world know about our books as self-published authors?

One big thing I have noticed about celebrities is that everything they do, their fans (and even those of us who could care less) know about it. And they show up by the masses in support.

Authors are celebrities, but the vast majority of us have not embraced that fact just yet.

If we did, we would understand the importance of having a book promotion team, a glamor team, a publicist, and so on and so forth,

Noticed I said team. You have to learn how to delegate in the areas where you are not the strongest, or those areas that are going to take too much of your time away from writing. (That’s what authors do, right?)

A book promotion team can help us to get the word out about our books much faster than we can doing everything alone.

We need book bloggers because their job is to blog about books, and the more blogs our books appear on, the better our chances are of having our books purchased.

Our glamour team can make sure that we look good for any photo opportunities that may arise. You know what they say, you never get a second chance to make a first impression.

Our publicist can make sure that the newspapers and magazines know who we are and when we will be in town signing books, or when we will be having our next big event, and so on and so forth. They work hard to publicize us so that people know why they should take notice of us.

If we really understood the celebrity status we possess as being authors, we would really start to treat our book promotion as an integral part of our career.

Celebrities go all out. They happen to show up where they know cameras and other influential people will be so that they stay in the forefront of the lives of their loyal fans and followers. They constantly tweet about their contests and update their statuses (well, it’s probably someone they have paid to do it, but, you catch my drift). We like and share their statuses, we follow them, we retweet them. Why? Because they are someone that we admire, right?

As authors, our book promotion should make us someone that our readers admire. Someone that our readers want to retweet and follow and be wherever we are.

So, I want you to take a look at what you are doing to promote your book. Are you seriously taking your career as an author as seriously as you should? Be honest. Most of you, the vast majority of you, are not. Don’t feel bad. I said the vast majority (myself included).

Start to take your own writing career seriously. Build your team of people that are going to work to make you stand out so that you too can become a household name.

Start embracing your celebrity.

Until next time,


This Book Has Helped Me So Much

****This Is A Repost****

Steve Harvey’s book, “Act Like A Success, Think Like A Success” Is A Game Changer.


I have to admit that reading this book was instrumental in me going after my publishing deal

I was walking down the book aisle in my local grocery store and I saw this book.

I picked it up and started reading through it.

I was in a pretty bad place financially, but no one knew it.

There was a phrase that screamed out at me.

Three simple letters that have changed my life forever.


In reading Steve Harvey’s book, Act Like a Success, Think Like a Success: Discovering Your Gift and the Way to Life’s Riches I was blown away by his wisdom and the story of how he arrived at where he is today. He lets you know that he was not always the success we see on television and read about in his books.

He had to start somewhere.

Key word: S-T-A-R-T.

I think many people forget that part.

They say that they want something out of life, that they want to be a successful person, but they seem to forget that success is a process.


One of the biggest things I got from this book is to not be afraid to ask.

It is so important that you understand this.

You know, we are often taught that we should not ask so many questions, or that there are certain things that we should not ask for.

Not asking for help when you need it could be the difference between your success or failure.

Think about it: how many times have you needed help with something but were afraid to ask for help because you did not want people to think that you were dumb, or surprised that you didn’t know the answer already?

(Am I the only person raising my hand???)

Or, how many times were you in need of finances for one reason or another, but did not ask because you did not want people to know that you needed money?

Closed mouths don’t get fed.

Never be afraid to ask for what you need.

The bible even tells us that we ‘have not because we ask not.’

Another thing I learned is that you have to prioritize and plan for success.

What are you doing to show the universe that you are ready for success to come your way?

One thing I have learned from studying the habits of successful people is that they are not lovers of sleep. They take power naps, but they don’t sleep.

The rapper T.I. said in one of his songs that he will sleep when he is buried.

When being a success becomes a priority in your life, you will not love sleep anymore either.

Successful people start their days earlier than most others–some as early as 3:15 am!

I have kids, so I have to work in a few hours of rest where I can.

But I don’t love sleep.


I can’t imagine sleeping an entire day when there is so much work to be done in my business!

You need to set goals, and plan for your success.

If you don’t plan, you will fail.

So, I encourage you today to purchase your copy of Act Like a Success, Think Like a Success: Discovering Your Gift and the Way to Life’s Riches. It will change your life.

Until next time,


Are You Really A Career Author?


Attention Authors: Turn Your Ebooks Into Paperback Books The Easy Way!

Download my book, ‘The Beginner’s Guide To Self Publishing’ today!


Are you a career author, meaning, writing books is how you make your money, or, is writing books more of a part time thing for you?

Are you making the kind of money you would like to make as an author?

I have put together a special survey for authors only, and I would love for you to participate.

To take part in this exclusive author marketing survey, please click the link.

Click here to take the survey.

Thank you,

Sandra N Peoples

The Struggles Of Entrepreneurship


Sometimes, entrepreneurship can prove to be a real struggle.

Choices have to be made every single day that affect the livelihood of everyone involved.
The greatest struggle for me is balancing motherhood with being an entrepreneur.
I work out of my home.
I split my entire day around business building and children.
My kids are 2, 8 and 15. The two year olds are twins; a boy and a girl.
Little kids require extra attention, and I find myself constantly jumping up and down, chasing behind them.
It takes a lot of work, but I always try to focus on the long term goal, which is to be financially free so that I can give my kids the life they deserve.
I wear many of the hats in my business, but, I am slowly implementing systems that allow me to free up some of my time.
The goal is to be able to work 2-5 hours a week.
I’m not there yet, obviously, but it is one of my 90 day goals.
So, though being an entrepreneur may come with struggles and pitfalls, this is one journey I am so glad to be on.

Have you set any goals for your business? What are they?

Do you have a written plan in place to help you work towards your goals?

Do you have an accountability partner.

What are some of the challenges you face as an entrepreneur?

I would love to hear from you.
Until next time,

Sandra N Peoples

5 Rules For Building A Targeted Email List

Targeted Leads Are The Life Line Of Any Business.

If you donwoman-working-online‘t have leads, that is, people who are genuinely interested in your product, service, or opportunity, you pretty much don’t have a business.

If you have an internet based business, you have probably heard it said time after time that the money is in the list.

And it’s true.

The money is in the list; if the list is of people who want what you are buying.

There is a such thing as professional time wasters.

These are people who have no intention of ever buying what you are selling, but pretend to be interested.

They like to send you in circles, and waste your time, rather than just come out and tell you the truth.

Then, there are those who are professional information hoarders.

These are people who love to collect information that they never plan to use.

They join list after list, collecting information that they tell themselves they will put to use.

The information simply collects dust on their hard drive or smartphone, and is never put to use.

So how do you fill your list with people who are ready and willing to buy what you are selling?

How do you find people who are really interested in your opportunity?

You have to make sure that your list building activities are centered around targeted traffic only.

Find out how to get targeted traffic here.

So, here are five rules for building a targeted email list.


  1. Set Up a Web Form on Your Site

Place this form on the side of your site or directly at the end of your homepage’s content.  If a person is reading through your site and they see something they are interested in, they are most likely going to go ahead and sign-up.  A good form is simple.  It should provide a short statement about your newsletter and have a call to action.  You should also tell them that they will be kept updated about the site and then provide an area for their name and email address. This is by far the most popular way to build a website opt-in list, yet surprisingly not many people do this.


  1. Ensure that Your Website is Impressive

Your website, especially the homepage, needs to be impressive.  You will want to have content that is well-written and useful.  You also want to let people know what your site or business is all about.  Your website should also be simple and not overwhelming.  You also don’t want to overdo it with Flash graphics or photos that take a long time to load.  The longer they take to load, the faster your visitor will leave.


  1. Provide a Useful Service or Product

If your service or product is useful, then you are more than likely going to make a sale.  You are also likely going to get return customers as well.  Your customers are also more than likely going to recommend your website to someone else if they are happy with your service as well.  As your clientele grows, so will your list.  The more members you have on your list, the more likely you are going to have people take advantage of your offers in your newsletters and promotions.


  1. Keep Your List Clean

You want to periodically monitor your list to ensure that people are opening and reading your messages. That’s how you can ensure that you list remains targeted. If people are not opening and reading the emails, or clicking the links, that person should not remain on your list. A targeted lead is hungry for your messages, and will be eager to hear from you. This means that they will always be looking for your messages and ready to read them. Besides, we have to pay to have subscribers on our lists, so don’t allow an inactive person to take up space on your list.


  1. Keep Your List Private

People hate receiving spam email.  This means that you should never share your list with someone who is going to spam your list and send out trash to your clients.  This will make your customers angry and it won’t be long until people start to unsubscribe. Be sure that if you are going to do a joint venture event or participate in safe-swaps, that you have a list that understands that this is what you are going to be doing with their information, and only share your list with people that you know have a great product that will be of interest to your list.

There you have it.


Are you ready to attract irresistibly responsive leads for your business?

Yes, I am ready! Show Me!

Until next time,


Sandra N Peoples

4 Top Resources For The Online Entrepreneur

 Online Resources For Promotion, Outsourcing, And More


There are many tools and resources available for those of us who earn our living online. In this post, I am going to showcase four of the ones that I have found to help make our jobs a lot easier. I have included a promotional resource, an outsourcing resource, a photo resource and a domain name resource.


The first resource is one that is good for generating organic traffic to your site via various social media channels by making it easy to auto-submit your work to the 47 leading social communities.

That source is Onlywire.

Onlywire is used by Content Managers, Social Media Managers, Bloggers, and the like to submit millions of posts daily.

Social Media Professionals use Onlywire to launch, update and analyze social media campaigns.

Onlywire offers two plans, Free and Pro.

The Free Plan is limited to four social media profiles, while the Pro version allows for 50 social media profiles.

Click here to learn more and sign up Onlywire.


A great source for finding help with running your online business so that you can free up time to do other tasks is Fiverr.

Fiverr is known as the world’s largest marketplace for services starting at $5. You can get a custom logo designed, a business plan written, find an editor, get a website designed and so much more, for only $5.

Fiverr has IT professionals, service providers, writers, video professionals and more who use their platform to offer their services to clients worldwide.

Click here to learn more about Fiverr and find outsourcers to help you with your business goals.


Having nice eye-catching photos in your posts and online promotional products encourages engagement. You want to make sure that the pictures you are using are free to use on your site; which means you don’t want to use photos you find during a random Google search.

A great place to find nice photos to use is Depositphotos. Not only can you use the site to find photos, but, you can also find vector images and videos that have Royalty Free Licensing.

They have paid images on the site, but every week they offer free vector and photo images for you to use as well.

Click here to learn more about Depositphotos and check out their inventory.


If you work on the internet, you know how important it is have domain names to correlate with the niche you are working in. Purchasing domain names can be very expensive, but I have found a solution that is inexpensive. That is is one of the leading providers of domain name registration and internet services for small businesses. They are known for having one of the lowest refund rates in the industry.

You can purchase a domain name for $5.00, and a premium domain name for $50.00.

Click here to learn more about and sign up for a $5 domain name.

So, there you have it.

If you work online, you know how important it is to build a list of people who will one day become your customers. If you aren’t building a list, you are leaving money on the table. Find out three ways to attract irresistibly responsive leads to your list almost effortlessly. Click here

Until next time,

Sandra N Peoples


Motivation Monday

New to the blog is Motivation Monday!

Every Monday I will post something to keep you motivated about being in business for yourself and being an entrepreneur.

Today for Motivation Monday, I would like to post a video from one of my all time favorite speakers and educators, Eric Thomas.

Get up! Get inspired! It’s Monday.

Enjoy the video.

Sandra N Peoples