How To Use Social Media To Generate Targeted Leads For Your Business
It seems as if the whole world is on social media these days.
You can post, tweet, tag and share pieces of your life with billions of people at the touch of a button.
But how do you as an author or entrepreneur use social media to your advantage without coming across as an annoying sales person?
If you are a business person on social media, there is a way that you can use this powerful platform to connect with the types of people you want to connect with, who are eager to connect with you as well.
These people will be more willing to buy something from you as well, but you have to know the proper way to use social media so that you are not sounding like a ‘spam artist’, and you are able to grow a genuine following of people who honestly and sincerely want to be connected to you.
I love social media.
But not for the reasons most do.
I don’t use social media to make friends per se; I use it to connect with people who may be interested in what I have to offer, which is information.
I get lots of friends requests, and before I accept them, I look at their posts.
If they are always complaining about their job, I accept their request.
If they are always posting about their opportunity, I accept their request.
If they are always posting about their businesses, I accept their request.
Basically, I look for people who have problems that I know how to solve, and when they friend request me, I gladly accept them.
I then inbox them to introduce myself to them and learn more about them.
See, in internet marketing, it is all about relationships, and people may not want to join your opportunity, buy your book, or anything else the first time they meet you.
It takes a little time.
If I don’t know you, I am not giving you my money; but if you and I talk, then I may be interested in what you’re selling, but I would at least like to hear from you first in a non-salesy manner.
Some people may take a while to build the relationship with, but you treat them in the same way you would anyone you are trying to get to know.
After I talk with them for a while, I then ask them a few questions to find their pain points.
Once I have found those, I look to see if they can benefit from any of the products I have, or any of the business opportunities that I may be promoting at the time.
If their responses are not what I want at the time, I may follow up with them, but I don’t pressure them.
I want people who are looking for what I have, so there is no need to waste time trying to convince someone who does not want to be convinced.
I also browse through groups on Facebook looking for people who are looking for opportunities. I send them a friend request, chop it up with them a bit to see where they are and how serious they are and then, decide whether to continue the convo or move on.
I also look for people on Twitter, and Instagram by using certain hashtags.
The key here is to look for people who are making it known that they are looking for an opportunity, and then introduce yourself.
If you know that what you are selling is a good fit for this person, then you can share your link to your lead capture page.
Not an opportunity page; your lead capture page.
If the person is interested in what you are doing or selling but not yet ready to transition into your business, at least you have them as a lead, and you can now share things with them concerning your opportunity, your business, your services, etc.
You have to capture them first, then use your emails to build the relationship to convert them from a lead to a customer.
If you would like to learn more list building strategies, you might be interested in a resource that I put together called Autopilot Leads. You can download your own copy of ‘Autopilot Leads’ by clicking here.
Until next time,