What Celebrities Can Teach Us About Book Promotion

Hilary Duff at her book signing.

When a celebrity becomes an author, it seems as if the whole world knows about it because their book promotion team works hard to make that happen, right.

So why doesn’t the whole world know about our books as self-published authors?

One big thing I have noticed about celebrities is that everything they do, their fans (and even those of us who could care less) know about it. And they show up by the masses in support.

Authors are celebrities, but the vast majority of us have not embraced that fact just yet.

If we did, we would understand the importance of having a book promotion team, a glamor team, a publicist, and so on and so forth,

Noticed I said team. You have to learn how to delegate in the areas where you are not the strongest, or those areas that are going to take too much of your time away from writing. (That’s what authors do, right?)

A book promotion team can help us to get the word out about our books much faster than we can doing everything alone.

We need book bloggers because their job is to blog about books, and the more blogs our books appear on, the better our chances are of having our books purchased.

Our glamour team can make sure that we look good for any photo opportunities that may arise. You know what they say, you never get a second chance to make a first impression.

Our publicist can make sure that the newspapers and magazines know who we are and when we will be in town signing books, or when we will be having our next big event, and so on and so forth. They work hard to publicize us so that people know why they should take notice of us.

If we really understood the celebrity status we possess as being authors, we would really start to treat our book promotion as an integral part of our career.

Celebrities go all out. They happen to show up where they know cameras and other influential people will be so that they stay in the forefront of the lives of their loyal fans and followers. They constantly tweet about their contests and update their statuses (well, it’s probably someone they have paid to do it, but, you catch my drift). We like and share their statuses, we follow them, we retweet them. Why? Because they are someone that we admire, right?

As authors, our book promotion should make us someone that our readers admire. Someone that our readers want to retweet and follow and be wherever we are.

So, I want you to take a look at what you are doing to promote your book. Are you seriously taking your career as an author as seriously as you should? Be honest. Most of you, the vast majority of you, are not. Don’t feel bad. I said the vast majority (myself included).

Start to take your own writing career seriously. Build your team of people that are going to work to make you stand out so that you too can become a household name.

Start embracing your celebrity.

Until next time,


This Book Has Helped Me So Much

****This Is A Repost****

Steve Harvey’s book, “Act Like A Success, Think Like A Success” Is A Game Changer.


I have to admit that reading this book was instrumental in me going after my publishing deal

I was walking down the book aisle in my local grocery store and I saw this book.

I picked it up and started reading through it.

I was in a pretty bad place financially, but no one knew it.

There was a phrase that screamed out at me.

Three simple letters that have changed my life forever.


In reading Steve Harvey’s book, Act Like a Success, Think Like a Success: Discovering Your Gift and the Way to Life’s Riches I was blown away by his wisdom and the story of how he arrived at where he is today. He lets you know that he was not always the success we see on television and read about in his books.

He had to start somewhere.

Key word: S-T-A-R-T.

I think many people forget that part.

They say that they want something out of life, that they want to be a successful person, but they seem to forget that success is a process.


One of the biggest things I got from this book is to not be afraid to ask.

It is so important that you understand this.

You know, we are often taught that we should not ask so many questions, or that there are certain things that we should not ask for.

Not asking for help when you need it could be the difference between your success or failure.

Think about it: how many times have you needed help with something but were afraid to ask for help because you did not want people to think that you were dumb, or surprised that you didn’t know the answer already?

(Am I the only person raising my hand???)

Or, how many times were you in need of finances for one reason or another, but did not ask because you did not want people to know that you needed money?

Closed mouths don’t get fed.

Never be afraid to ask for what you need.

The bible even tells us that we ‘have not because we ask not.’

Another thing I learned is that you have to prioritize and plan for success.

What are you doing to show the universe that you are ready for success to come your way?

One thing I have learned from studying the habits of successful people is that they are not lovers of sleep. They take power naps, but they don’t sleep.

The rapper T.I. said in one of his songs that he will sleep when he is buried.

When being a success becomes a priority in your life, you will not love sleep anymore either.

Successful people start their days earlier than most others–some as early as 3:15 am!

I have kids, so I have to work in a few hours of rest where I can.

But I don’t love sleep.


I can’t imagine sleeping an entire day when there is so much work to be done in my business!

You need to set goals, and plan for your success.

If you don’t plan, you will fail.

So, I encourage you today to purchase your copy of Act Like a Success, Think Like a Success: Discovering Your Gift and the Way to Life’s Riches. It will change your life.

Until next time,


Are You Really A Career Author?


Attention Authors: Turn Your Ebooks Into Paperback Books The Easy Way!

Download my book, ‘The Beginner’s Guide To Self Publishing’ today!


Are you a career author, meaning, writing books is how you make your money, or, is writing books more of a part time thing for you?

Are you making the kind of money you would like to make as an author?

I have put together a special survey for authors only, and I would love for you to participate.

To take part in this exclusive author marketing survey, please click the link.

Click here to take the survey.

Thank you,

Sandra N Peoples

The Struggles Of Entrepreneurship


Sometimes, entrepreneurship can prove to be a real struggle.

Choices have to be made every single day that affect the livelihood of everyone involved.
The greatest struggle for me is balancing motherhood with being an entrepreneur.
I work out of my home.
I split my entire day around business building and children.
My kids are 2, 8 and 15. The two year olds are twins; a boy and a girl.
Little kids require extra attention, and I find myself constantly jumping up and down, chasing behind them.
It takes a lot of work, but I always try to focus on the long term goal, which is to be financially free so that I can give my kids the life they deserve.
I wear many of the hats in my business, but, I am slowly implementing systems that allow me to free up some of my time.
The goal is to be able to work 2-5 hours a week.
I’m not there yet, obviously, but it is one of my 90 day goals.
So, though being an entrepreneur may come with struggles and pitfalls, this is one journey I am so glad to be on.

Have you set any goals for your business? What are they?

Do you have a written plan in place to help you work towards your goals?

Do you have an accountability partner.

What are some of the challenges you face as an entrepreneur?

I would love to hear from you.
Until next time,

Sandra N Peoples

5 Rules For Building A Targeted Email List

Targeted Leads Are The Life Line Of Any Business.

If you donwoman-working-online‘t have leads, that is, people who are genuinely interested in your product, service, or opportunity, you pretty much don’t have a business.

If you have an internet based business, you have probably heard it said time after time that the money is in the list.

And it’s true.

The money is in the list; if the list is of people who want what you are buying.

There is a such thing as professional time wasters.

These are people who have no intention of ever buying what you are selling, but pretend to be interested.

They like to send you in circles, and waste your time, rather than just come out and tell you the truth.

Then, there are those who are professional information hoarders.

These are people who love to collect information that they never plan to use.

They join list after list, collecting information that they tell themselves they will put to use.

The information simply collects dust on their hard drive or smartphone, and is never put to use.

So how do you fill your list with people who are ready and willing to buy what you are selling?

How do you find people who are really interested in your opportunity?

You have to make sure that your list building activities are centered around targeted traffic only.

Find out how to get targeted traffic here.

So, here are five rules for building a targeted email list.


  1. Set Up a Web Form on Your Site

Place this form on the side of your site or directly at the end of your homepage’s content.  If a person is reading through your site and they see something they are interested in, they are most likely going to go ahead and sign-up.  A good form is simple.  It should provide a short statement about your newsletter and have a call to action.  You should also tell them that they will be kept updated about the site and then provide an area for their name and email address. This is by far the most popular way to build a website opt-in list, yet surprisingly not many people do this.


  1. Ensure that Your Website is Impressive

Your website, especially the homepage, needs to be impressive.  You will want to have content that is well-written and useful.  You also want to let people know what your site or business is all about.  Your website should also be simple and not overwhelming.  You also don’t want to overdo it with Flash graphics or photos that take a long time to load.  The longer they take to load, the faster your visitor will leave.


  1. Provide a Useful Service or Product

If your service or product is useful, then you are more than likely going to make a sale.  You are also likely going to get return customers as well.  Your customers are also more than likely going to recommend your website to someone else if they are happy with your service as well.  As your clientele grows, so will your list.  The more members you have on your list, the more likely you are going to have people take advantage of your offers in your newsletters and promotions.


  1. Keep Your List Clean

You want to periodically monitor your list to ensure that people are opening and reading your messages. That’s how you can ensure that you list remains targeted. If people are not opening and reading the emails, or clicking the links, that person should not remain on your list. A targeted lead is hungry for your messages, and will be eager to hear from you. This means that they will always be looking for your messages and ready to read them. Besides, we have to pay to have subscribers on our lists, so don’t allow an inactive person to take up space on your list.


  1. Keep Your List Private

People hate receiving spam email.  This means that you should never share your list with someone who is going to spam your list and send out trash to your clients.  This will make your customers angry and it won’t be long until people start to unsubscribe. Be sure that if you are going to do a joint venture event or participate in safe-swaps, that you have a list that understands that this is what you are going to be doing with their information, and only share your list with people that you know have a great product that will be of interest to your list.

There you have it.


Are you ready to attract irresistibly responsive leads for your business?

Yes, I am ready! Show Me!

Until next time,


Sandra N Peoples

4 Top Resources For The Online Entrepreneur

 Online Resources For Promotion, Outsourcing, And More


There are many tools and resources available for those of us who earn our living online. In this post, I am going to showcase four of the ones that I have found to help make our jobs a lot easier. I have included a promotional resource, an outsourcing resource, a photo resource and a domain name resource.


The first resource is one that is good for generating organic traffic to your site via various social media channels by making it easy to auto-submit your work to the 47 leading social communities.

That source is Onlywire.

Onlywire is used by Content Managers, Social Media Managers, Bloggers, and the like to submit millions of posts daily.

Social Media Professionals use Onlywire to launch, update and analyze social media campaigns.

Onlywire offers two plans, Free and Pro.

The Free Plan is limited to four social media profiles, while the Pro version allows for 50 social media profiles.

Click here to learn more and sign up Onlywire.


A great source for finding help with running your online business so that you can free up time to do other tasks is Fiverr.

Fiverr is known as the world’s largest marketplace for services starting at $5. You can get a custom logo designed, a business plan written, find an editor, get a website designed and so much more, for only $5.

Fiverr has IT professionals, service providers, writers, video professionals and more who use their platform to offer their services to clients worldwide.

Click here to learn more about Fiverr and find outsourcers to help you with your business goals.


Having nice eye-catching photos in your posts and online promotional products encourages engagement. You want to make sure that the pictures you are using are free to use on your site; which means you don’t want to use photos you find during a random Google search.

A great place to find nice photos to use is Depositphotos. Not only can you use the site to find photos, but, you can also find vector images and videos that have Royalty Free Licensing.

They have paid images on the site, but every week they offer free vector and photo images for you to use as well.

Click here to learn more about Depositphotos and check out their inventory.


If you work on the internet, you know how important it is have domain names to correlate with the niche you are working in. Purchasing domain names can be very expensive, but I have found a solution that is inexpensive. That is Register.com.

Register.com is one of the leading providers of domain name registration and internet services for small businesses. They are known for having one of the lowest refund rates in the industry.

You can purchase a domain name for $5.00, and a premium domain name for $50.00.

Click here to learn more about Register.com and sign up for a $5 domain name.

So, there you have it.

If you work online, you know how important it is to build a list of people who will one day become your customers. If you aren’t building a list, you are leaving money on the table. Find out three ways to attract irresistibly responsive leads to your list almost effortlessly. Click here

Until next time,

Sandra N Peoples


Motivation Monday

New to the blog is Motivation Monday!

Every Monday I will post something to keep you motivated about being in business for yourself and being an entrepreneur.

Today for Motivation Monday, I would like to post a video from one of my all time favorite speakers and educators, Eric Thomas.

Get up! Get inspired! It’s Monday.

Enjoy the video.

Sandra N Peoples


What Are You Here For?

We are all here for some purpose.

Our job is to find out what that purpose is and get busy fulfilling it.

Your purpose is what you were created specifically to carry out, and nobody can fulfill that purpose except you.

So, take inventory of your life as it stands right now?

Are you walking in your purpose, or, are you walking in what someone else was put here to do?

What are you always doing?

What are you good at?

What do you enjoy most?

Take a good look at your daily habits, and see what you are doing consistently.

More than likely, your true life’s purpose lies within those things.

Until next time,

Sandra N Peoples

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While We’re On The Subject Of Taxes…

Did you know this??? 

Because I did not!

Being an author who takes their craft seriously means doing your research and making sure that you are doing everything properly.

I have noticed that when it comes to the business side of being an author, most authors don’t fully understand how a business operates….

…and it’s not your fault.

There is a lot of information out there about self publishing, but what I have noticed is that most of it is a rehash of the same stuff.

No one is really telling the entire process.

I myself was included in this; until now.

One area that I know many authors are probably clueless about is taxes.

I mean, taxes are confusing to everyone, so they are most definitely confusing to us author folks.

I am going to do my best to help you understand the business side of being an author and publisher.

Even if you are traditionally published, there are still some things about taxes that you need to understand.

Okay, so, I know that tax season for this year is over.

But next year’s is literally right around the corner when you think about it.

I got an inbox question yesterday on Facebook.

The question went like this:

“Hi Sandra. I read that business owners are required to send a 1099 form to people that do work for them as an independent contractor. Does that pertain to me as an author? I outsource work to people all the time. Help!”

The answer to that question is yes; but there are stipulations.

If you have your own authors and you have paid them at least $10 in royalties, you are required to send the author a 1099 form MISC.

The 1099 MISC is a form furnished by the IRS where you indicate miscellaneous income that you have paid to someone throughout the year. The recipient files this form with their taxes.

If you have paid anyone $600 or more to do any work for you, like build a website, design a cover, write your press releases, format your book, or more, you are required to furnish that person with a form 1099 MISC.

Because this form requires that you provide identification numbers for both yourself and your recipient, it is a good rule of thumb to request a Federal Employer Identification Number (FEIN or EIN).

The FEIN or EIN is a number that you can get for free directly from the Internal Revenue Service (IRS).

Even if you operate your publishing company as a sole proprietorship, (which I suggest that you don’t), you can still request one of these numbers to use for business purposes.

In my book, ‘The Truth About Self Publishing’ I talk about business structures, as well as how to set up your publishing company to function like a real company.

No, I am not a tax expert, nor am I a lawyer; but I am a seasoned business professional and entrepreneur and I know that what works for us authorpreneurs.

So, from here on out, make sure that anyone who has done any work for you totaling over $600 or, any author that you have paid royalties of at least $10 to, you need to send them a form 1099 MISC.

To read more about that form, click here to go to the IRS website.

Until next time,

Ebook Publishing Is Overrated

Ebook publishing, to me, is so overrated.

I’ve seen so many authors give up on their writing careers because their books are not selling on Amazon or those other sites.

Okay, so, since when do we base our whole career on a website?


I have always been told that when one avenue doesn’t work, you are supposed to try another one…and another one…until you find the one that works for you.

Ebook publishing is so overrated to me.

It’s not the only route to publication, and whether or not an ebook sales enough does not necessarily spell success or failure for you as an author.

So stop banking you entire career on an ebook.


Ebook publishing is causing authors to sell their work for way less than they should, just to get people to read it.


Because for some reason, readers say that they aren’t willing to pay much for an ebook from an unknown author.

Why do people think that because a person is a new author that they don’t deserve to make any money?

$0.99 for a full length book is preposterous to me, yet authors are being forced to start there in order to build their readership, or even offer their books for free.

I know. I’ve done it.


So many people jumped on the ebook band wagon when they heard of the success of a few authors who had made millions of dollars selling ebooks.

They saw it as a free way to enter into the publishing world without having to make a huge investment.

So, rather than learn the ropes of traditional self publishing, and invest in their books, they turned to publishing ebooks only.

I myself have experienced great success as an ebook author, both self published and traditionally published. But I will not base my career on whether or not my ebooks sell.

I sell paperback books and manuals in person. People love to get an autographed book from their favorite authors.

That electronic autograph just doesn’t carry the same weight or sentimental value as the real thing.

Maybe your audience loves paperback books.

Or, maybe they prefer audio.

Or hardcover.

Or, maybe they like to read romance books and you’re trying to sell them sci-fi.

Your job as the author is to go after your readers using the method they like to read and make sure that you are targeting the right readers to begin with.

After you have exhausted all of the avenues that are available to you, if you aren’t selling any books, then maybe it would be in your best interest to rethink your career path.

But please, at least try.

And don’t quit unless you are sure that you have tried everything.



Like I said, ebooks are overrated.

They are causing so many authors to quit.

I’m saying to you, don’t quit.

Try another avenue.

Until next time,

Sandra N Peoples Self Publishing Consultant