Sandra N. Peoples--Professional Publishing Consultant

What Are Your Long Term Goals?


When evaluating your long term goals, you have to look at everything.

I have been doing a lot of studying lately, concerning business and what it takes to be success at whatever it is that you have set out to do.
What I have learned is that there are many people who do things in an effort to attain success, but they haven’t really taken the time to think out the entire process first.
In order to experience success, you have to have a map, a strategy, to take you from where you are, to where you want to be.
You cannot skip steps in the process; each step is necessary to get from one level to the next.
So, my question to you is this; what are your long term goals? Where do you really see yourself in the future?
How do you see yourself getting there?
Since the last email I sent you, I have really been thinking about my long term goals, and where I see myself in the future. In doing so, it has made me take a long, hard, and deep look at the kinds of people I have been serving.
I had to look at each person on my list to see if they matched my vision of the person that I have on my ideal client board.
I looked at my income, at my business models, at everything.
And what I learned was that I had set some goals for myself that I haven’t hit yet, because I have been working with people based on my emotions; and that’s not good.
We cannot help everyone, no matter how bad we may want to.
If your long term goal is to earn $10,000 per month selling your books or services, you know you can’t fill your business with people who aren’t willing to pay you what you say your prices are.
If your goal is to earn $10,000 per month, the first thing you have to do is sit down and determine how much you will need to charge each person in order to hit your monthly goals.
You also need to think about the value you will be bringing to these people.
Over the years I have worked with a lot of authors, and many of them can’t see past their book. So, while they may have a long term goal of earning $10,000 a month, you would have to sell a lot of books in order to hit that goal. You would also have to write all the time, and continuously put out more books.
You have to ask yourself, honestly, is this what you see yourself doing for the next three years? Five years? Six months?
So my challenge to you is to dig deep, and really look at your goals. And then, look at what you’re doing. Are your actions lining up with your overall goals? Are the people you are working with really in line with your goals, or, do you need to change your audience of people?
Yes, you may feel emotional; you may even need the money that these people are paying, even though they are paying way less than what you know you should be charging. But, if the people are not in line with what you want, you have to politely learn to tell them no.
I hope I have said something to encourage you. Over the next few weeks, you are going to see some major changes coming to, and how I do business. I always believe in leading by example.
Until next time,

Dear Brown Girl Author Karlicia Lewis


Today’s Author Showcase Features Karlicia Lewis.

Who is Karlicia Lewis?

Karlicia Lewis is a well known life mentor and author (“Stop Saying Yes to Mr. No Good”) in the Dallas, Tx area. With over 12 years of psychology/sociology studies and experience, Lewis seeks to help improve the lives of both young girls and adults in her writing and coaching. Lewis is also the founder of Young Leaders Tribe and volunteer organization Love Kollective. “Dear Brown Girl” is available now at Barnes & Noble and on Amazon.


An Excerpt From Little Brown Girl

Title: Dear Brown Girl: Letters of Life & Love

Sample: (an excerpt from “Dear brown girl, It’s okay to avoid negative energy”)

“Being positive is just as contagious as being negative. Spread light where others are trying to spread darkness. Be a positive force in this world of negativity, and don’t apologize or feel bad for it. When you begin removing negative energy from your life, there will be people that become upset with you. They will say you’ve changed or that you’re acting funny. They may even distance themselves from you first. Let them.

Don’t allow anyone to make you feel bad or guilty about doing what is best for your happiness. Do not feel bad for wanting your journey in life to be a peaceful, positive one. You have one life to live. There is no reason why you should be living it surrounded in negativity. Let those people who bring negative energy find somewhere else to hang their dark clouds.”

How to contact Karlicia:

Contact Information: For further information on “Dear Brown Girl” or Karlicia’s coaching services, visit or contact her at (469) 774 3984.

Would you like to be a featured author here on the blog? Visit for details on how you can be featured here.

Three Reasons Why You Need A Book Marketing Plan


A book marketing plan is a critical component to success as a published author.

Yet many authors tend to skimp on taking the time to put one together.

For one, they may feel that putting together a marketing plan for their book is too time consuming.

Or, they may simply find the process too confusing.

In this article, you will learn three reasons why you need a book marketing plan if you plan to succeed as an author.

Book marketing is important in crafting a strategy to getting your books in front of the right readers.

It is important to know exactly how you plan to get your books read.

A smart marketing strategy will help you to define opportunities that are available to you in your chosen book niche. You will be able to identify these opportunities because you will have to do research while crafting your plan. This research may include locating book clubs that read books in your niche, finding magazines that you could possibly advertise your book in, and so forth.

A book marketing plan will help you get clear on your target audience.

Your target audience is out there; and they are just waiting to read your book. Your job is to find that audience, and get in front of them. Putting together a marketing plan will help you to find out just who that target audience is, by causing you to do market research. Market research helps you to create a customer avatar. A customer avatar is a fictional person you create that symbolizes the type of person you see yourself working with, or in this case; who you want to sell your books to.

Being clear on your ideal audience, aka, your readers, will help you to have laser focus on how and what it is that you need to do in order to reach them.

Your book marketing plan will help you stay focused on marketing.

Yes, you read that right. Your marketing plan will help you to stay focused on task at hand; and that is marketing your book. Marketing is very important. If you don’t learn how to market your book, you will not sell any books, and that is the truth.

Most authors just want to focus on writing the book, and not on how they will market it. That is a costly mistake that far too many authors make.

Click here to get started on your book marketing plan today.

You may also want to read Why Every Author Needs A Smart Marketing Strategy.


Could this be the reason why your books aren’t selling?

You may not believe it, but, there really is a reason why your books aren’t selling…

Hey, it’s Sandra.

Today’s post is for you if you are an Author who is so tired of struggling, tired of trying to figure out how to put all of the pieces together in order to finally see the kind of success you have been longing for as an Author.

I completely understand how frustrating it can be to put in all the hard work of writing a book, only to put it out there and not see the kind of results you thought you would.

I myself know firsthand what it is like to write a book, upload it to Amazon, or some other platform, and not see any downloads.

Zero sales.

I have cried. I have asked other authors who have published books in the same genre of me what could I possibly be doing wrong, and have even quit a few times on my career as a writer. I mean, let’s face it, if you write a book, and nobody downloads it, that must mean that you suck at writing, right?


It does not mean that you suck at writing; it does mean that you just haven’t tapped into YOUR audience.

As an Author, it is so important to build an audience of people, who will be eagerly awaiting each and every book you put out there to sell.

Your audience is the key to how well you will do as an Author.

So, how do you build this audience?

You have to put yourself out there.

Think about it. When your favorite Actor comes out with a new movie, what do you do?

You go and you see that movie more than likely because they are in the movie, right?

How do you even know that the person is an Actor or Actress?

You probably see them on social media, a few commercials, in other movies.

Keyword: ‘see’.

You see these people. You learn of their existence.

That’s what you have to do for your audience. You must make yourself visible.

So, in 2018, I am launching a few new programs designed to teach authors how to build their platforms so that they can get in front of their audience.

Am I going to teach you how to get millions of followers?

No. I don’t have millions of followers. But I do have thousands.

I am going to teach you how to build YOUR own following of people, who are excited about what YOU have to offer.

Once your build YOUR audience, and YOUR platform, so that you can connect with YOUR readers and finally see
sales from your book(s).

I am going to be sharing this information with you via Facebook. So, if we aren’t connected on Facebook, you can connect with me by clicking here.

You are going to see a lot more training from me in the coming months concerning being an Author and Entrepreneur, so stay tuned. And, if you have friends who are aspiring authors, send them over to my website so that they can get their hands on my self-publishing blueprint. Just send them to

If you have a question that you would like to see addressed on a Facebook Live, via my blog, or during my Youtube mini-courses, you can submit them to

Until next time,

Why Every Author Needs A Smart Marketing Strategy

If you are an author, this video will help you understand why it is important to have a strategy to market and promote your books.

I went live on Facebook one day to address a concern that I get from many authors. They don’t understand that in order for your books to sell, you have to be constantly engaged in marketing and promoting. And not just marketing and promoting for the sake of doing so; but doing it smartly.

You, as an author, are responsible for your own success or failure. Therefore, if you are going to be in the business of writing and publishing books, you had better take some time to learn what works in this industry, and what doesn’t.

Take a moment to watch the video, and do let me know what you think. You can click here to watch the video now.

If you need help putting together a smart marketing strategy, I have a resource that can help. You can learn more about it here.

Until next time,

Ten Tips For Success As A Self-Published Author

Ten tips for success as a self-published author

By Sandra N. Peoples


When you publish a book, especially on your own, your ultimate goal is to be a success at it. You don’t want to invest a ton of money into producing your product, only to fail at it. Here are ten tips that I have compiled that I think are the keys to help you succeed in this cut-throat industry:

  1. Educate yourself.Take the time to learn all you can about the industry of publishing. Like any industry and profession, those who are armed with knowledge are the ones that stand to reap the greatest financial rewards. Take to time to attend seminars, classes and workshops to ensure that you are getting the most current information to help you stay on top of the game.
  2. Study the competition. This may seem a bit mean, but it’s true. As with any industry, you have to be aware of what the other guy is doing that is working for them in order to get their books moving. You study them and model them, but by all means, do not copy them.
  3. Think marketing from the very beginning—before you write the book.Before you even think about printers, graphic artists and all of the technicalities that come with book publishing, you must think about the most important piece to your puzzle: who is going to read your book? How are you going to reach them? If you don’t know who the book is intended to be read by, how do you expect to sell it?
  4. Get professional editing.I can’t preach this enough. I have learned from experience how lack of professional editing can hurt your career as a writer. I was one who figured that since I could easily spot errors in the works of other, obviously, I would be able to catch them in my own work. Little did I know, you don’t use the true ‘editing’ eyes on your own manuscript. If you read my previous post on how to find an editor for your book, I offer some advice on how you can possibly avoid spending thousands of dollars and possibly get your book edited for free.
  5. Create a snappy title–and then research it.When I published my first book, I had no idea that my book shared the same title as a best-selling author’s book. I didn’t know you were supposed to research your title first by doing a simple amazon search. You simply go to and enter the title you would like to use to see how many other books will share the same title as yours.
  6. Include all the necessary components.Be sure your book has an ISBN number and barcode, a cover, everything that is needed to make your book look like something your readers need to invest in.
  7. Have an eye-catching cover.Even if you may have crafted a New York Times bestselling novel, if the cover screams ‘blah!’, you may never see that status anywhere except in your dreams.
  8. Make the interior worth reading.Don’t throw your book together just for the sake of being able to say you have a book out. Be sure that your book is typeset by someone who knows the publishing industry and what book printers expect. And by all means, tell a good story.
  9. Use a real book manufacturer for printing.I hate to say it, but if you plan to publish a quality paperback or hardback book, you must use a book printer. You can’t go down to your local print shop and expect them to produce that type of book.
  10. Promote! Promote! Promote!This cannot be stressed enough. If you want people to read what you have written, you have got to get out and really pound the pavement. It’s your book. If you don’t believe in it enough to talk about and preach its message why should anyone else?

Want even more tips for building a successful career as an author? Learn more about The Author’s Success Academy.

How To Choose The Right Platform In Your Content Marketing Strategy

Content marketing is crucial for building your presence online.

But with so many platforms to choose from, which one is best for you?

In a recent article I posted on LinkedIn, I shared four things to consider when choosing a platform. I believe that everyone has that one main platform that truly works for them, and that is the one that they should focus the bulk of their time and energy preparing content for. Why overwhelm yourself? If it’s working for you, that’s what you stick with.

You can always repurpose your content for other sites; which is why you need a content marketing strategy in place.

So, how do you choose the right platform? Read this article on LinkedIn.

Until next time,


Some People Be Lying When They Say They Want To Be Successful

Successful people are all action, less talk.

So, I know that this title is really ratchet for a post about being successful, but it is the truth.

People are lying to themselves, saying that they want success, but their actions say something totally different. Their priorities are all screwed up.

For some reason, people think the mere thought of success will be enough to actually help them experience it.

Sorry to burst your bubble, but, it doesn’t work like that.

In order to experience a type of success that you have never seen before, you must do something different.

Being an entrepreneur is a great career choice; but it is not for everyone. There are some who are better suited as an employee, and that is fine. But if you are going to decide to throw your hat in the ring to become an entrepreneur, you had better be ready to work; hard. You had better be ready to face rejection; even from those you love. And, you had better be ready to be elevated; you have to prepare yourself.

Why most people are not successful

Some entrepreneurs never see the kind of success they want in their businesses because they don’t take what they do seriously. They say they want to make major moves, but they never move. Your business is supposed to grow, not remain stagnant. If you are still making the same money you made last year working for yourself, with no projections to change that, you may as well just quit playing games and go back to work.

You have to plan for success. What will you do when you start actually earning the kind of money you want to in your business? How will you react? Will you go and blow it all on some shoes and clothes, or, will you  invest some of it back into your business?

If you have never had a large sum of money before, you need to start learning how to handle large sums of money so that you can be prepared for it when it comes.

What are you doing to accommodate for the swarms of people you’ve been calling in to your business everyday? You do speak over your business everyday, right? If not, you should start doing that.

Change the way you have been doing things if you want to finally see the kind of results you’ve been dreaming of for your life as an entrepreneur.

The first thing you should do right now, is make a list of all the things you have been doing concerning your business. How many hours do you spend actually working, versus perusing social media aimlessly?

How many people have you reached out to about your business?

Who have you introduced yourself to today that could possibly partner with you in your business?

The next thing you need to do is prepare. How will you know if you have arrived if you don’t even know where you’re going?

If your goal is to serve a thousand people this year, what do you need to do in order to make that happen?

Can you deposit a million dollars in the bank, or, do you have to get a safe for that much money?

Stop playing around in your business, yet claiming to want success.

Get up and take action. Get busy.

You can’t just sit around and confess what you want all day and do nothing. Action is required.

If you are ready to take your business to the next level, you need to enroll in The Blueprint Masterclass. The Blueprint Masterclass  is designed for the serious entrepreneur who is ready to build solid relationships, attract a rockin’ tribe, and create an infectious online presence while building a rock solid business and an iron clad brand.

Click here to learn more about The Blueprint Masterclass.

Until next time,


4 Keys To Building Effective Relationships In Business

Building relationships in business is critical in establishing long lasting connections.  Relationship building is especially important to entrepreneurs in the digital arena, where the trust factor is low due to the fact that many scammers live online. So, how do you find a way to build the know, like, and trust factor with your clients? There are four things to consider when it comes to relationship building.

The Four Components

The first thing to consider is what are you hoping to gain from the relationship? Is this going to be short-term, constructed long enough to make a sale and then end? It is important to have a goal in mind at the initiation of the relationship, and make this known.

Which brings me to my second point; honesty. You have heard the saying, honest is the best policy. That is especially true in the online space. Deliver what you say you will, and be honest in your dealings.

My Personal Experience

When I first started in business, I had been told that you should ‘fake it till you make it’, and boy did it show that I was faking it! My first full year as an entrepreneur was one filled with learning the ropes of how real business worked. I wasn’t exactly deceptive in my dealings, I just didn’t really quite know what was I doing when it came to some aspects, and I know that my clients picked up on that. I was in need of cash, so, I took on some rather challenging clients in the beginning. The bright side of it all was that taking on those clients and actually having to learn the process of what they needed done, gave me the skills I needed to be able to excel in my business today.

The third element to building effective relationships in business is to talk to people. Get to know the people you serve. Hold conversations with them. Talking to people helps you to learn what their pain points are, which in turn positions you to be the person to solve the problem they are having. Far too many entrepreneurs fail to implement this very important step, and wonder why their business is failing, or, is stagnant in growth. It is because they have not taken the time to get to know their audience.

Finally, the fourth component to business relationship building is to listen. Sometimes people just want someone who will hear what they have to say. Don’t always come back with an answer; just listen.

I believe that building relationships is only one of the keys to success in business. I am doing a 5 day free challenge for entrepreneurs who want to build solid relationships, attract a rockin’ tribe, create an infectious online presence while building a rock solid business and iron clad brand. If you would like to more about the challenge and sign up, click here.

Until next time,


Did You Make A Resolution?

interesting text and photo of authorWell, it’s January. So many people make resolutions for the new year, but how many ever stick to them. I’m not gonna lie; I made a resolution at the end of 2016 concerning my health. I want to do more this year than last year, and I knew that my health was playing a huge factor in the level of energy that I had.

So, I took to the internet. One of the main problems that I had was trying to learn to eat right. For years I have struggled with portion control. I am a short woman, standing only five feet two, so it doesn’t take much food to fill me up. Yet, I had taught myself that even though I felt full, I should keep eating because a few bites of food wasn’t enough.

I took inventory of the types of food that I was eating, and I found that I was eating a lot of food with high fructose corn syrup in it. My sodium intake was too high as well. I didn’t want to deprive myself of taste, or completely give up on sweets; but, what was my alternative?

While researching online, I stumbled upon the Daniel Fast.  When you go to the site, you are given the opportunity to sign up to learn what types of food to eat to help you not only be more healthier, but lose weight without deprivation. Yes, you do have to give up junk, but, you find plenty of health alternatives, such as fruits and vegetables, which are better for you anyway. Plus, as I get closer to turning forty, I am eager to learn how to eat better so that I can lead a healthy life.

Smoothies are a great way to ‘eat’ healthy. I found a few smoothie recipes that help you get in a good mix of fruits and vegetables without having to sit down and eat a meal. I like smoothies because you can mix them up and take them with you. They are the true convenience food.

It’s important to know though that no resolution will work without a clear plan of action. In fact, you not only need a plan, but you need to set goals along the way to help you celebrate the progress that you are making towards your big goal.

Don’t quit on your resolution. Think about the reason why you decided you wanted to make that change in the first place. Is it because you wanted to be able to buy smaller clothes? Or, if your resolution was business related, was it because you wanted to experience the life of an entrepreneur? Whatever your reason may have been for setting your goal for the year, stick with it. There is no reason why you should decide that you are not worth having the goal that you set for yourself.

Until next time,


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