This will probably be one of the most controversial posts that I will write. But, there are many people who have come to believe that just because they put up a blog, that they will make money from it. The truth is, the money does not come from the blog alone. Simply putting words on a page will not magically create an income for you. But there are ways that money can be made as a result of blogging. In this post, I am going to tell you some of the ways that blogging can add to your income.
First off, in case you don’t know me, I started blogging in 2008; grew my blog to a nice sized audience, and then quit because I, like many others, didn’t really understand how to monetize my blog. I thought that just by blogging alone, I would earn money. I didn’t understand the logistics of blog monetization.
Before a dime can be made online, or even offline for that matter, traffic must be present. Traffic is the people who are going to come to your site. And, you don’t just want a bunch of random people coming to your site; you want people who are actually looking for whatever it is that you happen to be selling. Your site must offer a solution to the reader if you want them to stick around long enough to even see what you have to offer in the form of a solution for them.
Not having traffic and readers to your blog or to your website, it like having a beautiful storefront that nobody knows exists.
Before you even think about trying to get monetize your blog, you first have to be concerned with getting traffic, visitors, to your site. Visitors who are looking for what you have to offer.
Next, you need to focus on getting a good amount of traffic to your site. I mean, let’s face; one visitor to your blog is probably not going to be enough traffic to write home about. You want to get your posts in front of as many people as possible. Your focus should be on getting as many people into your virtual storefront as possible, every single day.
Not only do you need to send good traffic to your blog, but you also want to build your mailing list up so that you can send special offers to those who come and visit your site and like what you have to offer on your site. Depending on what you blog about, you could offer a discount if they spend so much money with you on your site, a discounted course, an ebook, whatever matches what your overall goal is with your site.
Once you build up your traffic and your mailing list, then you can start to look at ways to make money with your blog. Many of the big players in the blogosphere, make their money from affiliate marketing, which is where you get paid to promote someone else’s content. In fact, you can make a very good living being an affiliate marketer.
You can also get paid to write a sponsored post for a company and selling advertising space on your blog.
These are just some of the ways that people are really paid for blogging. Let me sum up the three that I know about personally:
So of course, money can be made as a result of your blogging, but it takes strategy.
One of the questions I am asked quite frequently on social media is how often should you blog. I know from experience that when a blog is brand new, you need to blog consistently. I blogged every single day when I first started my blog. But in all honesty, you don’t have to blog every single day; you just need to set a schedule and stick with it. I am an Author, so I like to blog about books, writing, and the writing process in general. I like to talk about the characters in my books, as well as the inspiration behind the stories that I write. You just have to find your topic and go with it.
I would also say that you should plan out your content. Whatever the subject of your blog is, you should be prepared to write at least two to three articles a week about that topic. So, what is it about that topic that excites you? What do you think will make people want to read your posts and subscribe to your blog? Our blogs are meant to educate our audience about what it is that we do exactly. If we aren’t passionate about our chosen blog topics, why should we expect anyone else to be?
How often you should blog really depends on your overall goals for your blog. Do you plan to blog to simply generate leads for your business, or, do you want to share information that you find to be interesting to your chosen audience? If the goal is to generate leads, then of course you would blog more frequently than a person who maybe just wants to share a few interesting stories here and there.
A good rule of thumb is to blog at least three times a week and promote your content daily. This helps you to practice being consistent and also builds your audience. You should also decide on how serious you plan to be with your blog. You have to know that if you don’t take your own blog seriously then neither will anyone else.
I had to remind myself of this as well. If my goal is to blog three times a week and I miss a day, I have to condition myself to do makeup work; which means that I have to blog on days that I would normally have off. Doing this will cause me to get my blogging in on the days that I have scheduled to blog.
Perhaps if you are reading this post, it is because you are interested in either starting a blog, or, trying to figure out how to make blogging work for you and your business. If this is you, then may be interested in my blogging course, “Ignite My Blog”. You can read about the course by clicking here. My blogging course details how I have been able to grow an international client base using my blog and social media.
WANT TO KNOW THE BLUEPRINT TO LAUNCHING YOUR OWN PROFITABLE BLOG? CLICK HERE.
Until next time,
So it has been a while since I have actually blogged about writing and business and things of that nature. I don’t know if it was because I was getting burned out, bored; not really sure. But one thing is certain: I almost forgot how important a blog is to anyone who is serious about building credibility online.
I started blogging in 2008, and I used to have a set schedule where I treated my blog as an important part of my marketing strategy (which you should do too if you are serious about getting results). I blogged every morning at 6 am. But then as time wore on, and I started seeing results from my blogging, I got lazy and relaxed. My focus was all over the place and wasn’t very clear at all. The audience that I had built suddenly started to dwindle because I started to talk about everything else except books, writing, and how this whole industry works business wise.
What I learned was that I had lost focus of what the purpose of a blog really is in the first place. The purpose of your blog is not make money; it’s main purpose is to educate your audience, help them get to know about you and the products and services that you offer, and help them make the decision on whether or not they should become a customer or client of yours.
There are so many people who teach that you can make money blogging; which you can. But the money does not come from blogging in and of itself; it comes as a result of blogging. That may seem a little confusing, but, once you catch on to it, you will understand the concept a lot better.
I am making a commitment to get back to building my marketing platform, which is my blog. Blogging allows you to share your knowledge and expertise with the world. If you are serious about growing your business and your platform, selling more books, or whatever it is you want to do, you need to blog. And you need to do it on a consistent basis. So, are you up for the challenge? Are you going to make a commitment to blog? I hope that you will add this powerful marketing strategy to your arsenal in the coming year.
Until next time,
Assignment #3 is below in the homework section.
Below is the homework assignment, and notes from the class.
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In today’s lesson, you are going to learn more about how to monetize your blog, and the worksheet includes two ways to find content for your blog if you are short on ideas! These two sources can be a goldmine for content that will help you engage with your audience.
Email marketing is a very important step in monetizing your blog because the people who read your blog and engage with your content, should eventually make a decision to either buy something directly from you, or from a program that you are affiliated with. In today’s lesson, you are going to lay the groundwork for your own lead magnet. Be sure to complete the accompanying assignment.
Until next time,
In this module we are going to learn how to monetize our blogs.
You may have been told in the past that the only thing you have to do in order to make money from your blog is to put it up and start posting.
That could not be further from the truth!
When I started blogging in 2008, I thought that same thing.
But what I quickly learned was that the money did not come from simply having a blog; but a combination of things.
It centered around traffic and leads.
The online money realm revolves around leads and traffic.
If you don’t have something to offer, you aren’t getting any traffic, and you have no leads, you will not make any money online period. No matter what you do.
So this first video will help to get you in the right mode so that you can learn what it really takes to make any money with your blog.
Until next time,