A book marketing plan is a critical component to success as a published author.
Yet many authors tend to skimp on taking the time to put one together.
For one, they may feel that putting together a marketing plan for their book is too time consuming.
Or, they may simply find the process too confusing.
In this article, you will learn three reasons why you need a book marketing plan if you plan to succeed as an author.
It is important to know exactly how you plan to get your books read.
A smart marketing strategy will help you to define opportunities that are available to you in your chosen book niche. You will be able to identify these opportunities because you will have to do research while crafting your plan. This research may include locating book clubs that read books in your niche, finding magazines that you could possibly advertise your book in, and so forth.
Your target audience is out there; and they are just waiting to read your book. Your job is to find that audience, and get in front of them. Putting together a marketing plan will help you to find out just who that target audience is, by causing you to do market research. Market research helps you to create a customer avatar. A customer avatar is a fictional person you create that symbolizes the type of person you see yourself working with, or in this case; who you want to sell your books to.
Being clear on your ideal audience, aka, your readers, will help you to have laser focus on how and what it is that you need to do in order to reach them.
Yes, you read that right. Your marketing plan will help you to stay focused on task at hand; and that is marketing your book. Marketing is very important. If you don’t learn how to market your book, you will not sell any books, and that is the truth.
Most authors just want to focus on writing the book, and not on how they will market it. That is a costly mistake that far too many authors make.
You may also want to read Why Every Author Needs A Smart Marketing Strategy.
Hey, it’s Sandra.
Today’s post is for you if you are an Author who is so tired of struggling, tired of trying to figure out how to put all of the pieces together in order to finally see the kind of success you have been longing for as an Author.
I completely understand how frustrating it can be to put in all the hard work of writing a book, only to put it out there and not see the kind of results you thought you would.
I myself know firsthand what it is like to write a book, upload it to Amazon, or some other platform, and not see any downloads.
I have cried. I have asked other authors who have published books in the same genre of me what could I possibly be doing wrong, and have even quit a few times on my career as a writer. I mean, let’s face it, if you write a book, and nobody downloads it, that must mean that you suck at writing, right?
It does not mean that you suck at writing; it does mean that you just haven’t tapped into YOUR audience.
As an Author, it is so important to build an audience of people, who will be eagerly awaiting each and every book you put out there to sell.
Your audience is the key to how well you will do as an Author.
So, how do you build this audience?
You have to put yourself out there.
Think about it. When your favorite Actor comes out with a new movie, what do you do?
You go and you see that movie more than likely because they are in the movie, right?
How do you even know that the person is an Actor or Actress?
You probably see them on social media, a few commercials, in other movies.
You see these people. You learn of their existence.
That’s what you have to do for your audience. You must make yourself visible.
So, in 2018, I am launching a few new programs designed to teach authors how to build their platforms so that they can get in front of their audience.
Am I going to teach you how to get millions of followers?
No. I don’t have millions of followers. But I do have thousands.
I am going to teach you how to build YOUR own following of people, who are excited about what YOU have to offer.
Once your build YOUR audience, and YOUR platform, so that you can connect with YOUR readers and finally see
sales from your book(s).
I am going to be sharing this information with you via Facebook. So, if we aren’t connected on Facebook, you can connect with me by clicking here.
You are going to see a lot more training from me in the coming months concerning being an Author and Entrepreneur, so stay tuned. And, if you have friends who are aspiring authors, send them over to my website so that they can get their hands on my self-publishing blueprint. Just send them to sandranpeoples.com.
If you have a question that you would like to see addressed on a Facebook Live, via my blog, or during my Youtube mini-courses, you can submit them to firstname.lastname@example.org.
Until next time,
I went live on Facebook one day to address a concern that I get from many authors. They don’t understand that in order for your books to sell, you have to be constantly engaged in marketing and promoting. And not just marketing and promoting for the sake of doing so; but doing it smartly.
You, as an author, are responsible for your own success or failure. Therefore, if you are going to be in the business of writing and publishing books, you had better take some time to learn what works in this industry, and what doesn’t.
Take a moment to watch the video, and do let me know what you think. You can click here to watch the video now.
If you need help putting together a smart marketing strategy, I have a resource that can help. You can learn more about it here.
Until next time,
By Sandra N. Peoples
When you publish a book, especially on your own, your ultimate goal is to be a success at it. You don’t want to invest a ton of money into producing your product, only to fail at it. Here are ten tips that I have compiled that I think are the keys to help you succeed in this cut-throat industry:
Want even more tips for building a successful career as an author? Learn more about The Author’s Success Academy.
But with so many platforms to choose from, which one is best for you?
In a recent article I posted on LinkedIn, I shared four things to consider when choosing a platform. I believe that everyone has that one main platform that truly works for them, and that is the one that they should focus the bulk of their time and energy preparing content for. Why overwhelm yourself? If it’s working for you, that’s what you stick with.
You can always repurpose your content for other sites; which is why you need a content marketing strategy in place.
So, how do you choose the right platform? Read this article on LinkedIn.
Until next time,
Successful people are all action, less talk.
So, I know that this title is really ratchet for a post about being successful, but it is the truth.
People are lying to themselves, saying that they want success, but their actions say something totally different. Their priorities are all screwed up.
For some reason, people think the mere thought of success will be enough to actually help them experience it.
Sorry to burst your bubble, but, it doesn’t work like that.
Being an entrepreneur is a great career choice; but it is not for everyone. There are some who are better suited as an employee, and that is fine. But if you are going to decide to throw your hat in the ring to become an entrepreneur, you had better be ready to work; hard. You had better be ready to face rejection; even from those you love. And, you had better be ready to be elevated; you have to prepare yourself.
Some entrepreneurs never see the kind of success they want in their businesses because they don’t take what they do seriously. They say they want to make major moves, but they never move. Your business is supposed to grow, not remain stagnant. If you are still making the same money you made last year working for yourself, with no projections to change that, you may as well just quit playing games and go back to work.
You have to plan for success. What will you do when you start actually earning the kind of money you want to in your business? How will you react? Will you go and blow it all on some shoes and clothes, or, will you invest some of it back into your business?
If you have never had a large sum of money before, you need to start learning how to handle large sums of money so that you can be prepared for it when it comes.
What are you doing to accommodate for the swarms of people you’ve been calling in to your business everyday? You do speak over your business everyday, right? If not, you should start doing that.
Change the way you have been doing things if you want to finally see the kind of results you’ve been dreaming of for your life as an entrepreneur.
The first thing you should do right now, is make a list of all the things you have been doing concerning your business. How many hours do you spend actually working, versus perusing social media aimlessly?
How many people have you reached out to about your business?
Who have you introduced yourself to today that could possibly partner with you in your business?
The next thing you need to do is prepare. How will you know if you have arrived if you don’t even know where you’re going?
If your goal is to serve a thousand people this year, what do you need to do in order to make that happen?
Can you deposit a million dollars in the bank, or, do you have to get a safe for that much money?
Stop playing around in your business, yet claiming to want success.
Get up and take action. Get busy.
You can’t just sit around and confess what you want all day and do nothing. Action is required.
If you are ready to take your business to the next level, you need to enroll in The Blueprint Masterclass. The Blueprint Masterclass is designed for the serious entrepreneur who is ready to build solid relationships, attract a rockin’ tribe, and create an infectious online presence while building a rock solid business and an iron clad brand.
Click here to learn more about The Blueprint Masterclass.
Until next time,
Building relationships in business is critical in establishing long lasting connections. Relationship building is especially important to entrepreneurs in the digital arena, where the trust factor is low due to the fact that many scammers live online. So, how do you find a way to build the know, like, and trust factor with your clients? There are four things to consider when it comes to relationship building.
The first thing to consider is what are you hoping to gain from the relationship? Is this going to be short-term, constructed long enough to make a sale and then end? It is important to have a goal in mind at the initiation of the relationship, and make this known.
Which brings me to my second point; honesty. You have heard the saying, honest is the best policy. That is especially true in the online space. Deliver what you say you will, and be honest in your dealings.
When I first started in business, I had been told that you should ‘fake it till you make it’, and boy did it show that I was faking it! My first full year as an entrepreneur was one filled with learning the ropes of how real business worked. I wasn’t exactly deceptive in my dealings, I just didn’t really quite know what was I doing when it came to some aspects, and I know that my clients picked up on that. I was in need of cash, so, I took on some rather challenging clients in the beginning. The bright side of it all was that taking on those clients and actually having to learn the process of what they needed done, gave me the skills I needed to be able to excel in my business today.
The third element to building effective relationships in business is to talk to people. Get to know the people you serve. Hold conversations with them. Talking to people helps you to learn what their pain points are, which in turn positions you to be the person to solve the problem they are having. Far too many entrepreneurs fail to implement this very important step, and wonder why their business is failing, or, is stagnant in growth. It is because they have not taken the time to get to know their audience.
Finally, the fourth component to business relationship building is to listen. Sometimes people just want someone who will hear what they have to say. Don’t always come back with an answer; just listen.
I believe that building relationships is only one of the keys to success in business. I am doing a 5 day free challenge for entrepreneurs who want to build solid relationships, attract a rockin’ tribe, create an infectious online presence while building a rock solid business and iron clad brand. If you would like to more about the challenge and sign up, click here.
Until next time,
Well, it’s January. So many people make resolutions for the new year, but how many ever stick to them. I’m not gonna lie; I made a resolution at the end of 2016 concerning my health. I want to do more this year than last year, and I knew that my health was playing a huge factor in the level of energy that I had.
So, I took to the internet. One of the main problems that I had was trying to learn to eat right. For years I have struggled with portion control. I am a short woman, standing only five feet two, so it doesn’t take much food to fill me up. Yet, I had taught myself that even though I felt full, I should keep eating because a few bites of food wasn’t enough.
I took inventory of the types of food that I was eating, and I found that I was eating a lot of food with high fructose corn syrup in it. My sodium intake was too high as well. I didn’t want to deprive myself of taste, or completely give up on sweets; but, what was my alternative?
While researching online, I stumbled upon the Daniel Fast. When you go to the site, you are given the opportunity to sign up to learn what types of food to eat to help you not only be more healthier, but lose weight without deprivation. Yes, you do have to give up junk, but, you find plenty of health alternatives, such as fruits and vegetables, which are better for you anyway. Plus, as I get closer to turning forty, I am eager to learn how to eat better so that I can lead a healthy life.
Smoothies are a great way to ‘eat’ healthy. I found a few smoothie recipes that help you get in a good mix of fruits and vegetables without having to sit down and eat a meal. I like smoothies because you can mix them up and take them with you. They are the true convenience food.
It’s important to know though that no resolution will work without a clear plan of action. In fact, you not only need a plan, but you need to set goals along the way to help you celebrate the progress that you are making towards your big goal.
Don’t quit on your resolution. Think about the reason why you decided you wanted to make that change in the first place. Is it because you wanted to be able to buy smaller clothes? Or, if your resolution was business related, was it because you wanted to experience the life of an entrepreneur? Whatever your reason may have been for setting your goal for the year, stick with it. There is no reason why you should decide that you are not worth having the goal that you set for yourself.
Until next time,
One of the best pieces of advice that I have heard in order to sell more books online is about to be revealed right here on this blog post.
But first, a little spiel….
I get a lot of questions from authors wanting to know how to sell more books online, specifically from their own website.
In order sell more books online it is a good thing to diversify the sites where your books can be found.
What do I mean by that?
While there are some authors who have experienced massive sales by offering their books exclusively on Amazon through their Kindle Unlimited Program, I am not one to put all of my eggs in one basket.
For instance, Authors who sold their books exclusively on Amazon through the KDP Unlimited Program were probably hurt by the recent changes made to the way authors who use the program would be paid.
Your book should be available on more than one platform because even though it may seem as though the whole world uses Amazon to shop, there is still a number of people who do not.
People who have Apple products will more than likely shop in the Apple store first.
Then there are those who have Nooks who shop on Barnes and Noble’s site.
Why wouldn’t you want to expose your books to those readers?
You don’t have to manually submit your book to each site individually,
You can use a site called Smashwords to make the process of selling your ebooks on other sites much easier.
Publishing with them allows for your book to be sold on many other platforms, such as the Apple Store and Scribd.
They don’t require you to sell your books through them exclusively.
Authors should also have digital versions of their own books for sale on their own sites.
Having your own website to sell from is the key to selling your own books online without a third party.
I believe that every author should have their own website or blog, and that you should have your books available for purchase there as well.
It is never a good idea to rely on someone else to exclusively handle your product because things can change in an instant.
One minute a business can be booming.
But blink, and it could very well be out of business.
On my business blog, I sell books there as a PDF.
Most smartphones can open a PDF, so, all you need is a PDF and a PayPal account to get the ball rolling with your own book sales from your website.
I have a WordPress.org blog, and use plugins to make the delivery of the PDF much easier for me.
But, if you don’t have WordPress.org, there are still ways that this can be done.
In order to sell your books from your own website, your focus has to be on getting traffic, readers and building a list.
This way has more work involved, but, it allows you to be in control of your sales and promotion.
Look at it this way.
You are a business owner.
Your books are your product.
So, why wouldn’t you want to get people to come to your business (your website or blog) to purchase their product?
Authors have to get proactive with their books and stop just putting their books up on a website and riding off the traffic.
Be sure to check back here for more information on building your author website, your following and your income.
Until next time,
P.S, If you liked this post, be sure to share it.
To get more tips and strategies on how to build your career as an author, click here
I am an entrepreneur. I have been in business for myself for the past eleven years. I am a single mom of four children. I had to learn how to find balance in my life if I wanted to be successful and keep my sanity. In this post, I am going to share with you some tips that I have found helpful in balancing family and business.
As I stated earlier, I am a single mom. My kids are 16, 9 and 3; with the latter being twins. So, I have to balance teenage problems, tween problems, preschooler problems, and everything in between, with running my own business from home.
I own a publishing and media company. We publish books, manuals, guides, and also create content for company blogs and websites. My company also does a lot of audiovisual work in the form of course creation. Sometimes it can be a little overwhelming, being a mom and entrepreneur; I would be lying to you if I said that it wasn’t at times. But one thing I have learned is that you must take some time for yourself. You can’t be superman, that person is not real. You have to allow your body to rest; or your body will make you give it some rest. Sometimes I think we as entrepreneurs push ourselves way too hard. Yes, we want success, but you won’t be able to enjoy the success if you haven’t made time to take care of yourself. Learn to listen to your body. If you need to take a break, then by all means, take a break. If you need to turn down a few clients, do it. I had to learn to say no to people even when I felt like I really needed the money. My sanity is worth a whole lot more than a couple thousand dollars.
You also need to leave work at work. I don’t care what anyone says, you can’t work 24/7. You need to establish working hours and when those hours are over, you need to close up shop and step away. I have seen people turn spare closets into offices just so that they can close the doors at the end of the day and leave the office. I actually converted a space in my bedroom into an office, using cute draperies to section it off from the rest of the room.
Another thing that I do is schedule breaks throughout the day and I stick to my working schedule. Think about it: if you work for someone, you have a set time that you actually spend working; so, why would you do anything different in your own business? I will say that being an entrepreneur does allow for you to deviate from the schedule just a little, but I wouldn’t do it to often. I take my lunch break outside of my office space, simply because I would have to do that at work. When I used to work at a nursing home, we had two fifteen minute breaks and a thirty minute lunch. I do the same kind of thing now, only my lunch is for an hour and I take two thirty minute breaks for power naps.
Knowing when to ask for help also helps a ton. My mom is there to help me with my twins so that I can focus on work. You may have to find someone who will be willing to come into your home and help with your kids, or, take your kids to daycare for the hours that you have designated as work hours. If you need help with office work, depending on your budget, consider hiring someone. You could hire a virtual assistant to help you with the tasks that keep you from doing actual income producing activities.
These are just a few of the things that you can do to find balance in entrepreneurship. In my future posts, I will share more ways to help you with entrepreneurship and working from home, if you’re like me. Be sure to subscribe to my blog if you want to be in the loop of when I make a new post, which I plan to do at least three times a week.
If you are looking for a home based business opportunity, you should consider blogging. I offer a free blueprint that shows you how to get started. Click here to get it now.
Until next time,