Blogging Is A Powerful Yet Often Overlooked Online Marketing Tool

I Almost Forgot How Important A Blog Is

Blogging is a critical component to building your credibility online

Author Sandra N PeoplesSo it has been a while since I have actually blogged about writing and business and things of that nature. I don’t know if it was because I was getting burned out, bored; not really sure. But one thing is certain: I almost forgot how important a blog is to anyone who is serious about building credibility online.

I started blogging in 2008, and I used to have a set schedule where I treated my blog as an important part of my marketing strategy (which you should do too if you are serious about getting results). I blogged every morning at 6 am. But then as time wore on, and I started seeing results from my blogging, I got lazy and relaxed. My focus was all over the place and wasn’t very clear at all. The audience that I had built suddenly started to dwindle because I started to talk about everything else except books, writing, and how this whole industry works business wise.

What I learned was that I had lost focus of what the purpose of a blog really is in the first place. The purpose of your blog is not make money; it’s main purpose is to educate your audience, help them get to know about you and the products and services that you offer, and help them make the decision on whether or not they should become a customer or client of yours.

There are so many people who teach that you can make money blogging; which you can. But the money does not come from blogging in and of itself; it comes as a result of blogging. That may seem a little confusing, but, once you catch on to it, you will understand the concept a lot better.

I am making a commitment to get back to building my marketing platform, which is my blog. Blogging allows you to share your knowledge and expertise with the world. If you are serious about growing your business and your platform, selling more books, or whatever it is you want to do, you need to blog. And you need to do it on a consistent basis. So, are you up for the challenge? Are you going to make a commitment to blog? I hope that you will add this powerful marketing strategy to your arsenal in the coming year.

Until next time,

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Sandra N. Peoples is an award-winning, bestselling author and publishing consultant. She has written over 21 novels and short stories, six of them reaching the Top 100 on Amazon in competitive categories. She conducts creative writing classes for aspiring authors, and blogs at Sandra is a proud mom of four, and resides in Michigan.

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